Surface: Why Microsoft’s big mystery turns out to be a big mistake

“Following several days of hype after journalists from around the world were invited to a mysterious ‘major Microsoft announcement’ that they were promised, ‘you will not want to miss,’ Microsoft unveils a… tablet,” Adrian Kingsley-Hughes writes for ZDNet. “Oh Microsoft, what were you thinking?”

“They’re just tablets. They’re shaped like tablets and have stuff inside them that we’ve come to expect tablets to have,” Kingsley-Hughes writes. “There’s no word on price beyond a statement from Microsoft saying that they are ‘expected to be competitive with a comparable ARM tablet or Intel ultrabook-class PC.’ This puts the ARM version in the $600 price bracket and the x86 in at around $1,000 — give or take. Throw away the kickstand, the keyboard and the trackpad and they’re like every other ARM tablet or Intel Ultrabook-class PC we’ve seen so far.”

Kingsley-Hughes writes, “Then there’s the mistake of releasing two near-identical tablets powered by two different operating systems and with two very different set of capabilities. Which one should buyers — consumers and enterprise alike — go for? For the uninformed, price might be the deciding factor, and that could lead them to buy something completely inappropriate for their needs. But if you’re trying to make an informed decision then it’s tough to know which to go for. And at this stage, that decision is made even harder by the information vacuum surrounding these two devices, especially regarding battery life, and more crucially: price… When I do my usual end of year ‘tech flops’ roundup, I fully expect Microsoft Surface tablets to make their way onto the list.”

Read more in the full article here.

Related articles:
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
Microsoft previews own ‘Surface’ tablet – June 18, 2012
Microsoft touts ‘major’ June 18 event said to showcase Windows RT tablets – June 15, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011

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