“Mike Elgan, long-time editor of Windows magazine, who has seen the light and now contributes to Leander Kahney’s Cult of Mac,” Philip Elmer-DeWitt reports for Fortune.
In a piece written on Saturday, Elgan refers to car radio as a horrible content consumption experience: The cheesy commercials. The lack of control over selection. It’s awful… Anyone who gets used to listening to podcasts and downloadable music has trouble even listening to car radio.
MacDailyNews Take: Same with SiriusXM subscribers.
P.E.D. reports, “Apple didn’t invent podcasting, but it gave the medium an important platform seven years ago when it included — almost as an afterthought — native support of podcasts in iTunes 4.9. The news last week was that Apple has removed podcasts from its iTunes app in iOS 6, the new version of the iPhone and iPad operating systen due out this fall. Instead, podcasting will reportedly be given its own application — a move that could be interpreted as either an upgrade or a downgrade depending how prominently Apple features the new app. Elgan, who describes himself as a ‘HUGE fan of podcasts,’ is counting on an upgrade. And he imagines a scenario in which Apple’s podcasts are integrated with the new automobiles being designed with Siri controls built into the steering wheel.”
“Apple has a unique opportunity here to take podcasting to the next level, introducing a rapidly developing medium to millions of new listeners,” P.E.D. writes. “Let’s hope they don’t blow it.”
Read more in the full article here.