Apple gives podcasts a gentle push out of iTunes

“Podcasts were supposed to be a big deal several years ago, but that boom never happened. Now there’s at least anecdotal evidence that the format is actually picking up steam, as creators, listeners and advertisers warm to the format,” Peter Kafka reports for AllThingsD.

“So why have podcasts disappeared from the new version of iTunes that Apple started showing to developers this week?” Kafka reports. “Because Apple plans on giving the recordings their own bit of digital turf.”

Kafka reports, “People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Users who access iTunes via laptop and desktop machines will still find them in that version of iTunes, though.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

34 Comments

    1. Yeah I was a bit scared too. There are several Podcasts I listen to on a regular basis. With some podcasts having hundreds of thousands of listeners, it’s really smart for Apple to put a bit of effort behind making the experience even better.

  1. That’s probably a good idea by Apple, to pare down iTunes a bit. Plus, a separate Podcast app like Newsstand/iBooks or individual Podcast apps would allow for more marketing focus to be placed on Podcasts.

    1. iTunes isn’t being pared down. Podcasts will STILL be in iTunes, just as before. Podcasts are ALSO getting a separate app to provide users with a new access point. You neglected to read the final paragraph of the article above:

      Kafka reports, “People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Users who access iTunes via laptop and desktop machines will still find them in that version of iTunes, though.”

  2. If Apple is moving podcasts to their own app, then add Stitcher to the list of apps killed by iOS 6.

    Would that iTunes on the iPad/Phone/Pod was not called the same thing as the desktop app. Headlines like that scare me.

    1. Podcasts will STILL be in iTunes, just as before. Podcasts are ALSO getting a separate app to provide users with a new access point. You neglected to read the final paragraph of the article above:

      Kafka reports, “People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Users who access iTunes via laptop and desktop machines will still find them in that version of iTunes, though.”

  3. Leo Laporte sucks. Good move Apple!!!!!! Audio is kind boring. Video? Create your own app…. Do something more fun RSS is over… and iTunes is bloated.

    1. To give you (all) some perspective; Leo Laporte was the A-hole who attempted to copyright the term “podcast” (undoubtedly to license use of it or at minimum control it (and derive profit indirectly))
      Apple filed for fair use of the copyright (they invented and had already been using the term long before laporte filed a copyright.)
      He screamed his chicken (Sh_t) head off, badmouthing apple and saying they were going to use the copyright to “corner” or own the “podcast space”. (funny how you always see your own bad intentions in others eh?)
      Turns out all Apple was doing was making sure some a-hole didn’t try to make people pay to use the term. (thus foiling laporte’s dreams of world podcast domination ;-))
      The guy has had a chip on his shoulder ever since and his best buddies (and collaborators) are the likes of Paul Thurrott (and other apple hating weenies of his ilk.)

  4. Podcasts never took off?!?!?
    There are hundreds of thousands of them on iTunes. Just about every radio program makes a podcast of it. Many, many bloggers and journalists make podcasts – video or audio-only. Podcasts are one of Apple’s many contributions to the digital age. This guy clearly doesn’t understand that.

    1. Yeah, reading that was kind of a “blink in disbelief” moment. Podcasts never struggled to “take off”. What they needed to do was mature.

      Podcasts followed a similar path as blogs did when they first appeared on the scene. First, everyone and his brother had a blog/podcast and they were all crap. Then the format matured as it became the domain of people who took it very seriously. Today, the most popular blogs are run professionally by people who update them every day. Similarly, podcasts have matured into a serious audio format dominated by serious podcasters who update every week.

      ——RM

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