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WWDC 2012: Four insights into Apple’s future platform plans

“Make no mistake. Google shook the wrong tree when its then leader, Eric Schmidt, fouled up his relationship with Apple. Apple’s move to introduce its own Mapping solutions within iOS 6 is a bigger deal than just maps,” Jonny Evans writes for Computerworld.

“It means Google will be unable to complete its mission of gathering the entire world’s location, usage and travel data in order to make every human life as historically searchable as any other form of data,” Evans writes. “This impacts Google’s future vision for growth, and its bottom line.”

“Then you have Siri. This now offers restaurant recommendations (via Top Table), Sports Results, turn-by-turn driving instructions, support for more languages and much more. It’s amazing. And, as I wrote some time ago, will serve to slice a chunk out of Google’s search business. All those ads which never get shown. All that data which is never collected. Moves which will leave Google increasingly isolated moving forward,” Evans writes. “Apple is now fighting Google in mobile devices; in Maps; in search through Siri; and, as an added value option, is taking a small but probably significant chunk of high value advertising income from AdWords through use of the iAds system. Put it all together and that’s got to hurt.”

Evans writes, “Then there’s the Twitter and Facebook alliances, moves which also leave Google exposed as the company that doesn’t know how to make — and keep — its friends.”

Much more in the full article here.

MacDailyNews Take: Wonder how they’re feeling over in Mountain Rue today?

Like they just got hit with a thermonuclear bomb, perhaps? Boom!

Related articles:
Apple just made Google’s Android look even more stupid – June 12, 2012
Apple takes aim at Google with new in-house Maps with amazing Flyover, even smarter Siri – June 12, 2012
Why only Apple can promise a better experience to customers every year – June 12, 2012
Forrester analyst: Apple’s developer tour de force strengthens already-powerful software, hardware, and ecosystem – June 12, 2012
Apple friends Facebook at WWDC, hits Google where it hurts – June 12, 2012
Apple goes thermonuclear on Google with new releases – June 11, 2012
The Apple ecosystem just got even stronger – June 11, 2012
Apple shows off iOS 6 with all new Maps, Siri features, Facebook integration, Shared Photo Streams via iCloud, and more – June 11, 2012

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