“Apple Inc.’s big conference for technology developers will swing into gear Monday morning with a keynote presentation that will end months of speculation about some key hardware and software initiatives,” Jessica E. Vascellaro reports for The Wall Street Journal. “The announcements are expected to include the next version of Apple’s operating system for iPhones and iPads and updates to the company’s MacBook portable computers.”
“Apple Chief Executive Tim Cook, world-wide marketing head Phil Schiller and Scott Forstall, Apple’s senior vice president for iOS software, are among those planning to take the stage at the Worldwide Developer Conference, according to people familiar with the matter,” Vascellaro reports. “The annual event, besides serving as a showcase for new products, can be a barometer of how well the technology trend-setter is maintaining its cool. Developers race to land tickets, and this year the 5,000 or so that were offered sold out in a record hour and 43 minutes, compared with 10 hours in 2011. Apple is working hard to please the attendees. Executives have been preparing for months and rehearsing throughout the weekend, according to people familiar with the matter.”
Vascellaro reports, “Last year’s conference was the last keynote presentation by Steve Jobs, Apple’s co-founder, who died in October. He unveiled iCloud, the company’s ambitious effort to allow consumers to gain access to their media across different Apple devices.”
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