Apple to release new tracking tool for iOS app developers

“Apple Inc. is planning to release a new way for mobile app developers to track who uses their software, according to people briefed on Apple’s plans, the company’s latest attempt to balance developers’ appetite for targeting data with consumers’ unease over how it is used,” Jessica E. Vascellaro reports for The Wall Street Journal.

“The new tool, which could be detailed in the coming weeks, aims to better protect user privacy than existing approaches, these people said,” Vascellaro reports. “How Apple’s new technology works and what it will allow developers to track remains unclear.”

Vascellaro reports, “One of the people briefed said that the new anonymous identifier is likely to rely on a sequence of numbers that isn’t tied to a specific device.”

Read more in the full article here.

Related articles:
Apple’s anti-user tracking policy has mobile advertisers scrambling – May 9, 2012
Apps not using UDID data getting 24% lower ad prices – April 25, 2012


  1. Kinda almost like a UDID?

    That was a hash number already which did not allow a developer to identify a device by its serial number, IMEI number or phone number.

    This whole thing is ridiculous. Because google gave away serial numbers, Apple took heat for UDID which was already a secure identifier.

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