“Though once close partners joined together by a common foe (Microsoft), Apple and Google are now nothing short of fierce adversaries,” Yoni Heisler reports for Network World. “The rift between Apple and the search giant of course began when Google decided to get into the smartphone business, a move which Steve Jobs viewed as an ultimate betrayal given that former Google CEO Eric Schmidt used to sit on Apple’s board.”
“For months, a growing number of rumors and reports have been building and pointing to a completely revamped Maps app in iOS 6 wherein Apple will reportedly ditch Google Maps in favor of an in-house solution,” Heisler reports. “But what can we expect to see in Apple’s version of Maps? How seriously is Apple taking its homegrown Maps initiative? Will it be cool and sufficiently feature-rich to satiate the masses who have grown accustomed and reliant on Google Maps?”
Heisler reports, “I’ll map out a brief history of Apple’s in-house mapping program while simultaneously touching upon some of the features we might expect to find in Apple’s take on Maps… Below is a C3 video demonstrating a 3D fly through of Oslo, Norway. Now imagine having this type of functionality on your phone. It’s hardly an understatement to call this a killer feature.”
Much more in the full article – recommended – here.
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