Apple’s coming plan to take over the TV business

“Here’s me putting on the record what I’ve been telling clients behind closed doors for over a year: Apple should sell the world’s first non-TV TV,” James McQuivey, Principal Analyst at Forrester Research, writes for Forbes.

“Instead of selling a replacement for the TV you just bought, Apple should convince millions of Apple fans that they need a new screen in their lives,” McQuivey writes. “Call it the iHub, a 32-inch screen with touch, gesture, voice, and iPad control that can be hung on the wall wherever the family congregates for planning, talking, or eating — in more and more US homes, that room is the dining room or eat-in kitchen.”

McQuivey writes, “By pushing developers to create apps that serve as the hub of family life – complete with shared calendars, photo and video viewers, and FaceTime for chatting with grandma – this non-TV TV could take off, ultimately positioning Apple to replace your 60-inch set once it’s ready to retire.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I’d settle for an Apple designed Tivo type device that uses a CableCard. Got a nice screen hooked to a Mac mini server (dual internal 500 GB HDs) with a MacBook Air USB DVD drive and an EyeTV HD.

  2. In my Opinion Apple should only consider making a TV if they go with OLED technology. Apple has the resources crush the competition through mass production even though OLED is still very expensive. Apple can change all that, I want to see Apple take away the TV business from Samdung! 🙂

  3. No way I am buying a 32″ Non-TV or iTV or whatever it is…

    55″ diagonal minimum, preferably 60. Of course people’s needs will vary, but 32″? C’mon…

  4. It won’t be an “iHub” because Apple wants iCloud to be the “hub” of the future, not anything that resides in the customer’s home. However, there is one redeeming point to this mostly dumb article…

    One way Apple can help sell the rumored complete iTV, as well as the existing Apple TV box, is to make it an extension of the current iOS ecosystem. People say Apple TV should have its own “apps” and “voice/gesture/touch control.” I think the best way to give Apple TV apps is NOT to create apps that actually run on Apple TV…

    The app should run on iPhone and iPad (and iPod touch), as a regular app. Apple can add a new display mode that allows the user to put the app’s output on the Apple TV’s screen, using a future version of AirPlay. The iOS device’s screen turns into a remote controller for the app. Developers can add this new display mode to their apps, if it makes sense for an app (such as a game) to have such functionality. But the app should still be useable as a “normal” app as well. AirPlay can already be used to wirelessly show content from an iOS device on an HDTV’s screen through an Apple TV; this is an extension of that capability.

    Technically, the way it may work is for a portion of the app’s code to be sent from the iOS device to the Apple TV (when “AirPlay mode” is called). That portion of the app then runs on Apple TV. This eliminates the need for the iOS device to do the processing to render the “screen” and send it (frame by frame) over the network to the Apple TV. The Apple TV does most of the processing work, and the iOS device becomes just an input device. That will reduces drain on the iOS device’s battery, and even a lowly iPhone 3GS with a pre-A4 processor would be able to control something very complex happening on an Apple TV (with an A5 processor) and 1920×1080 screen.

    Apple TV (including complete iTV) then become the ultimate “must have” accessory for someone with an iPad or iPhone. That’s a large audience. Developers would only be adding a new display mode to existing apps that work with or without an Apple TV, so there would be no need to create a whole new “market” for yet another new type of app. The audience for the app would therefore be the entire iOS ecosystem, not just someone who owns an Apple TV.

  5. I believe the article has merit, to some degree. Although I don’t think Apple will come up with a modern day version of the TV, I think their going to release a whole new thing together to replace the TV. Think about it, the iPod created a new and easy way to listen to music. The iPhone was a whole no class of smartphone. And lastly the iPad is overturning the PC as we speak.

    Whose to say Apple won’t ‘Apple’ us again and unveil something we didn’t even know we needed.. It’s in their blood to do just that…

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