Apple and your TV: Path to a trillion-dollar company

“A recent study from Kantar media shows that only 7% of British adults who have a connected TV go online with it, even though 17% of the population owns one,” Eric Bleeker and Jeremy Phillips write for the Motley Fool.

“It’s no secret that Apple has long eyed the television market, but this study once again shows the opportunity ahead of the company,” Bleeker and Phillips write. “All of Apple’s major products powering it today — tablets, smartphones, MP3 players — had existed and been met with lukewarm enthusiasm from consumers when Apple entered the fray.”

Bleeker and Phillips write, “With Internet-enabled televisions a technology with so much promise that has yet to take off,  Apple’s position is ripe for disruption once again.”

Read more – and watch the video – in the full article here.

16 Comments

  1. Except that the very path to see this video on The Apple iOS Network, is blocked by (wait for it) Flash!

    If that doesn’t say it all.

    The revolution will not be televised, flashed or silver lit. It will be Apple.

    1. Not when it was available on the market and the lineups still to this day occur. So I would not suggest lukewarm enthusiasm.

      The iPad was received on introductory day to be somewhat less exciting compared to iPhone. It was seen as just a damn big Phone.

      1. “It was seen as just a damn big Phone.”

        That’s what a lot of naysayers said. Boy, were they proved wrong. I’d say if a company can sell as many as they can make… that’s pretty successful. Contrasted to the failed efforts of others to introduce a tablet for almost a decade…. with 2 million sold total.

  2. LG – SAMSUNG – PANASONIC, all have internet enabled WIFI ready televisions.

    Apple has toyed us with Apple TV.
    Partnering with another company who builds screens and Apple essentially adding the black box internally would be an odd risk. Specially when most new TVs are internet ready in Asia and Europe and where the streaming of shows in the US is still rather costly.
    Envisioning a voice controlled TV is interesting yet Samsung already has it. Certainly Apples software and SIRI integration could out do Samsung easily. However, for Apple to go this route there needs to be something more… more then voice and software and beyond just placing the Apple TV inside a Sharp TV.

    Cook slammed the convergence theories. Yet the best transition will be iMacTV. A retina display iMac that is bigger and slimmer and faster then todays iMacs. The desktop is the home entertainment centre. Gaming, Browsing, the AppStore iTunes Media and the connectivity with iDevices. Tim is sending out a smoke screen. He doesn’t want the industry to diminish the idea before it is revealed. We we see it and can get our hands on it… we all will understand iMacTV was always right there preparing for the next level. For Apple to create another device just doesn’t’ seem right.

    1. Yes they do, and they control the interface. Apple will not abide that situation and will not compete in a commodity market (TVs are commodities, no matter what the manufacturers try). Apple’s hardware entry into the TV world is already before us. They have yet to release the OS/apps that will define the space.

      1. Streaming live broadcast television has yet to be seen as an Apple solution – that I agree – and I agree Apple could defined an app both on iOS and OSX to encompass something far unique then any company has thought of yet.

        Yes, Apple has already entered the Land of Television with Apple TV. And I think you can agree that the TV space so far exist within iTunes. Movies – TV Shows – Music – Educational Podcasts with a choice to BUY and have to keep or RENT (stream now or transport to a idevice for viewing later).

        But live television still has not seen Apples solution.

        Cheers

          1. One great advantage Apple could gain is to include delivery and setup/initial training to the equation. One of the biggest issues with a large flat screen is getting it home and initial set up. That would add about $100 to their costs, but be a benefit that you have to pay extra for at BBY and that Amazon doesn’t offer. I had to rent a truck to get my 47in home. Truck from HD was only about $30, but had to buy the TV at Costco, go get the truck, come back to Costco, take it home, get it up the elevator, take the truck back.

            A challenge, but for who is going to drag a 40 or 5o in Apple Tv from the Apple store in the mall or at Grand Central to a vehicle, try to get it to fit, etc.

            That kind of home service is a real challenge, but one Apple must face to overcome the competition.

            My model for Apple would have been to partner with the manufacturers to include a user replaceable / upgradeable Apple TV2 like module. TV’s aren’t replaced very often, but a $199 upgrade box could be sold every 3 to 3 years as technology improves. That module could include a gaming level graphics and CPU. No need for an ugly X-box or PS 3 cluttering the room. Apple would control the programming, the software, the core hardware and the apps. Share some of the revenue stream with the TV hardware maker.

  3. Well, we see Stee’s quandary. How to make it all come together. He said he solved the problem. I believe him. Now it’s up to Tim to make the parts work with Apple efficiency.

  4. I believe Apple’s TV will be about three-years old when we’re all trying to remember what we did before we had one – just like the iPod and the iPhone.

  5. AppleTV, in all it’s glorious sensory experiences, for me will arrive whenever consumers can pick and choose any content anytime. The physical device is not as important as the content, and until and unless Apple can convince others of the worth of making the user experience the ultimate goal I don’t see a great change except the introduction of another brand of box. I’ve given up satellite and cable because it cost too damn much to pay for fifty-plus programs to watch the five or six that consistently capture my interest.

  6. All modern TVs are capable of hooking up to your iOS device or Mac or Apple TV.

    So here’s an idea: Hook up your modern TV to your iOS device or Mac or Apple TV. So simple.

    Q: But what about Siri?
    A: You’ll use Siri through your iPhone OR a new Apple remote that includes a microphone with noise cancelation.

    All done!

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