Amazon’s Kindle Fire shipments fizzle to anemic 4% market share

“After setting the tablet scene alight in Q4 last year with 4.8 million tablet sales and taking the number two position in the market with a 16.8 percent market share, Amazon’s Kindle Fire sales fizzled in Q1,” MacNN reports.

MacDailyNews Note: Amazon deos not disclose Kindle sales figures. Estimates range widely. For example, iSuppli estimates Amazon shipped 3.9 million Kindle Fire units in Q411.

“For the months of January, February and March this year, Amazon saw its Kindle Fire slide to just a 4 percent market share on with less than 750,000 sales,” MacNN reports. “By contrast, Apple drove home its advantage as the market leader by growing its Q4 market share of 54.7 percent to a dominant 68 percent on the back of 11.8 million iPad sales.”

Read more in the full article here.

MacDailyNews Take: This begs the question that Bozos will never answer: Just how many of those unresponsive, laggy, tiny screen Christmas lumps of coal were returned by people who wanted a real iPad?

[Thanks to MacDailyNews Readers “Fred Mertz,” “Sarah,” and “Dan K.” for the heads up.]

Related articles:
Apple cements tablet market dominance with new iPad – March 16, 2012
iSuppli estimates Amazon shipped 3.9 million tiny screen Kindle Fire units in Q411 – February 18, 2012
Why Amazon’s tiny screen Kindle Fire can’t pierce Apple’s iPad sales – February 6, 2012
Amazon cuts tiny screen Kindle Fire orders in half, sources say – January 20, 2012
Tablet display shootout: Apple iPad ‘excellent,’ Amazon Kindle Fire ‘major flaws’ – December 20, 2011
If Amazon’s Kindle Fire is so hot, why is it still in stock? – December 19, 2011
‘Kindle Fire: The Missing Manual’ author to return Kindle Fire, keep his ‘years ahead’ Apple iPad 2 – December 15, 2011
Amazon touts Kindle e-reader sales with few details – December 15, 2011
Amazon’s tiny screen Kindle Fire’s big security problem – December 14, 2011
Lack of parental controls on Amazon’s tiny screen Kindle Fire lets kids charge up a storm – December 12, 2011
Disgruntled early adopters of Amazon’s tiny screen Kindle Fire have slew of complaints – December 12, 2011
Amazon’s tiny screen Kindle Fire estimated to play distant second fiddle to Apple’s market-dominating iPad – December 6, 2011
Usability expert Jakob Nielsen tests Amazon’s tiny screen Kindle Fire: ‘A disappointingly poor user experience’ – December 5, 2011
Instapaper creator reviews Amazon’s tiny screen Kindle Fire: Bad game player, bad app platform, bad web browser, bad video player and bad Kindle – November 18, 2011
PCWorld reviews Amazon’s tiny-screen Kindle Fire: Flawed, unimpressive, subpar; can’t hold a candle to iPad – November 16, 2011
Mossberg reviews Amazon’s tiny-screen Kindle Fire: Frustrating, clunky, much less capable and versatile than iPad – November 16, 2011
Apple iPad 2 vs. Amazon Kindle Fire: Bootup, browsing, and Netflix streaming (with video) – November 16, 2011
Wired reviews Amazon’s tiny-screen Kindle Fire: Web browsing sucks, emotionally draining, makes reading a chore – November 14, 2011
NY Times’ Pogue reviews Amazon’s tiny-screen Kindle Fire: Sluggish, ornery, unpolished – November 14, 2011
The Verge reviews Amazon’s tiny-screen Kindle Fire: Uninspired, confusing, incredibly unoriginal – November 14, 2011
Engadget reviews Amazon’s tiny-screen Kindle Fire: Sluggish, clunky, too limiting and restricted – November 14, 2011


  1. “You get what you pay for” “Cheap is expensive” etc. you get the idea. Life really is too short and tomorrow is not promised, so pamper yourself with a new iPad and enjoy!

  2. So, if their claim to fame is that you can read them in the bright sun light, they should be easy to spot. When you see people reading out side, what are they using?

    These iKiller tablets are just cheep gifts for some and other times, all they could afford. Cheep gifts end up returned or in a draw and people without money can’t buy books and apps for the devices. So they are left home in a draw.

    So, look around. What devices do you see in the real world?

    1. The Kindle FIre is about the same as the iPad in bright sunlight. It is the Kindle Touch that works really great as an e-reader outside in the bright sun. And I do see Kindle touches in action during the day.

      1. Kindle Touches and Kindle 4s are excellent devices. Amazon’s mistake is trying to turn their winning Kindle formula into something it isn’t. A Kindle is meant to replace a book, not a computer. Therefore the question they should be asking themselves about the Fire is “why?”.

          1. Their Lovefilm media service is already built into everything in the home from PS3s to TVs and Blu-Ray players. Why not just build it into other people’s handheld devices instead of sullying the Kindle brand?

        1. Take a fire and an iPad out in the sun. You will not be able to tell the difference in the image quality and view-ability between them. You get different results indoors, of course.

          1. I’ve seen the newer retina display iPad at full brightness in the sun, it looks better then the Fire. Maybe the older generation iPads looked about the same but the newest one looks better.

    1. That may very well be true, but they saw their position as top ereader threatened by iPads which can do other things besides display books.

  3. As the owner of a real Kindle (eInk, 3G, WiFi, Keyboard) and an iPad (3rd generation- 3rd iPad), let me be the first to say that the Kindle Fire is a steaming pile of shit, unworthy of the Kindle name. It has all the liabilities of the iPad and loses almost all the advantages of the real Kindle as a reading device and gains little. It uses Fandroid theftware and is a poor substitute for a real iPad – like all Fandroid devices.

    If I wanted a eye straining glare hobbled LED illuminated LCD display that washed out in the sun I could use the Kindle app on my iPad. Unlike a real Kindle with eInk, the Fire is damn near useless outdoors in bright sunlight.

    The real Kindle is a dedicated reading device that can run weeks on a full charge, can be used in the sunshine and does not have the fragile glass face of the iPad. For a camping vacation a charge up Kindle works great- unlike the iPad. Chasing the iPad, Amazon is getting the worst of the iPad and losing the best of the Kindle.

    1. Well put. The Kindle is a great device for reading.
      The iPad is a great tablet computer, which you can also read using your Kindle app (or other apps, Nook, iBooks, etc.)
      I have both – the Kindle is cheap, around $100 will get you one.

  4. Should’ve been expected. Kindles are toys that sell well over the Holidays and then drop off sharply afterwards. The iPad is a computer, so sales should remain stable and healthy.

    1. Toys?
      I can take a fully charged Kindle and go on an extended camping trip and an read all manner of content for 2 weeks. On one charge.
      If it gets dropped the screen will in all likelihood not be damaged. A ziplock bag will keep it dry on a camping trip.

      I like my iPad- its a nice device when a real computer is impractical. Make no mistake, an iPad is NOT a replacement for my Mac Pro by a long shot on it’s best day.

      I also like my Kindle and for reading it cannot be beat.

  5. More eating crow for you stupid ANALyst. Always giving thumbs up to Amazon whenever they disclose nothing factual about their sales numbers on Kindle!

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