“Entitled ‘1944,’the almost 9-minute full version was Apple’s in-house takeoff on ‘1984,’ the iconic first Macintosh TV ad that caused a sensation during that year’s Super Bowl,” Paul McNamara reports for Network World.
“Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii,” McNamara reports. “A copy of ‘1944’ was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.”
McNamara reports, “Elliott, who worked at Apple from 1985 to 1996, says he has “never seen (the film) anywhere else” and that there has been ‘no additional circulation’ as far as he knows.”
Read more – and watch the video – in the full article here.
MacDailyNews Take: Steve’s eyebrow raising made us smile.
[Thanks to MacDailyNews Readers “Another Irish Dude” and “Lava_Head_UK” for the heads up.]