Apple website’s new iPad and iPhone business sections spotlight enterprise capabilities

“Apple has posted up a new set of webpage on that focus on the business capabilities of the iPad and iPhone,” Dieter Bohn reports for The Verge.

“Dubbed ‘iPhone in Business’ and ‘iPad in Business,’ they feature apps from the App Store, enterprise-specific features like Exchange and security, as well as showing bespoke business apps and profiling businesses that have used the iPhone,” Bohn reports. “Apple makes a point of explaining its approach to mobile device management, app distribution, and security — three areas where iOS has actually made great strides and often doesn’t get the credit it deserves.”

Bohn reports, “The examples Apple provides, along with the technical documentation for IT managers, may be a sign that Apple is doing its best to take advantage of RIM’s declining fortunes in the enterprise space.”

Read more in the full article here.

MacDailyNews Take: Good to see that Apple’s putting some more focus on the business capabilities of the iPad and iPhone.

Now, if you work for a place that is deploying tablets not named iPad, please make sure your resume is up-to-date and ready-to-go at a moment’s notice. Obviously, those aren’t the swiftest decision-makers you have there.

Related articles:
Apple iPad in the enterprise: A videoconferencing dream machine – April 10, 2012
Demand for Apple’s new iPad has powerful impact on corporate market – March 13, 2012


  1. Hmm. Nice marketing, but reality remains somewhat different. Still can’t attach an email to a calendar event, for example, which is a pretty basic requirement. Can’t view other people’s availability in calendars to arrange meetings. Can’t access other people’s emails on their behalf. etc, etc. Apple don’t have any real enterprise capabilities, simply good consumer capabilities which can be used in an enterprise. It’s probably fine for a small business or home office, but not for an enterprise in the usual sense of the word.

    1. IT managers seem to think otherwise. The built in Cisco VPN and Exchange are a big plus. Out of the box support for certificates and secure wifi are a plus too. Add in FDA approved apps, and apps like GoodReader and Citrix receiver…and there is no wonder I’m seeing them all over the hospital. Even the IT managers are taking them to meetings. Much better than the 5 pound lenovos they are replacing.

  2. Reality Check, Apple is slowly adding features to the iPhone and iPad as they go along, you have to prioritize what you can and cannot do and no one is doing a better job than, Apple at this point in time.

  3. RL is not wrong. The iPad is very cool but somehow Apple refuses to nail down the basics and pay attention to the reality of business needs.
    iCal can do some basic things but there’s a whole world of capability out there that Apple overlooks.
    I have no idea why this is the case, an its odd considering the fact that business people are clamouring for Apple gear.

  4. It’s very possible that Apple doesn’t want to step on developers toes. Allow others to develop and support the platform. Many of the built in apps lack flexibility. I wish they had more features.
    There are big software companies out there that have remained relatively silent about this. I wonder what the’re thinking. Probably an afterthought for them to actually stick to their primary business.

  5. iOS leaves a huge gap of functionality in he basic file system. We still don’t have a folder that all apps can share… I have no idea why.

    I can’t search for files on the iPad, only apps and at search is so primitive, that the first edition of the Apple II can run circles around it.

    I can only transfer ONE file at a time from one app to the other.

    So yeah, Android and Windows 8 have a HUGE opportunity to beat the iPad in enterprise.

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