Fallacies of how to compete with Apple’s revolutionary iPad

“I genuinely believe that it is possible to compete with the iPad,” Ben Bajarin writes for TechPinions. “I don’t think it’s easy. I don’t think many companies can; but I don’t think it is impossible.”

“There is always room to innovate. The problem is simply that the companies attempting to create competing touch computers don’t understand touch computing or the market dynamics for tablets,” Bajarin writes. “It seems as though many vendors and software platform providers believe that by simply slapping a touch screen on a piece of hardware, regardless of what that hardware looks like, that it will hit the market and instantly be competitive. This is the fallacy number one.”

Bajarin writes, “Touch computing requires a touch based ecosystem. This is everything from carefully designed hardware, software, and to a degree services, all around touch (not mouse and keyboard) as a computing paradigm. This is no trivial task. Android is a weak touch computing ecosystem in my opinion. Mostly due to Android being an advertising strategy not a software strategy to Google. Time will tell with Windows 8 what kind of touch computing platform it truly becomes. Windows 8′s success rests largely on the hardware manufacturers and software developers ability to understand touch computing and develop a truly competitive ecosystem.”

More fallacies in the full article here.

Related articles:
Crowds line up in Asia as Apple launches new iPad in 12 new countries – April 20, 2012
In your face, Samsung: South Koreans go crazy for Apple’s new iPad (with video) – April 20, 2012


  1. Not long ago Isaacson wrote for the HBR that a key lesson from Jobs was “When behind, leapfrog”. That’s how you compete with iPad. Figure out what’s next. No easy task, sure. But that’s the only way you’ll out-compete iPad.

  2. In 1910 you could buy a vehicle and add all sorts of options or make them yourself to get the power and performance you needed. By the 1920s, you mostly bought a vehicle from the manufacturer which did what you wanted.

    In 2012 you can buy a single device to do most of your typical info needs from a single source having nearly all the optional apps you might want.

    Apple leapfrogged the Bill Gates year 2000 idea of “a tablet” to a “portable data system” all in a couple years.

    A competitor is going to have to spend maybe 50 billion to replicate all the systems throughout the entire product system in order to successfully attack Apple’s dominance.

    The question might better be, can a big corporation control such a massive effort and keep it together and achieve a result quickly while spending tens of billions of dollars.

    I have doubts.

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