Apple Marketing SVP Phil Schiller dumps Instagram; says app ‘jumped the shark’ after Android launch

“Twitter co-founder Jack Dorsey is not the only photo-loving business executive upset by Instagram in recent weeks,” 9to5Mac reports. “While Dorsey stopped posting photos from his Instagram after Facebook reportedly beat his Twitter to an acquisition of Instagram, Apple Senior Vice President quit his Instagram for another reason: Android.”

9to5Mac reports, “A reader noticed that Schiller had deleted his Instagram account – which was ‘@schiller’ – and then reached out to Apple’s most visible public speaker by Twitter for confirmation. Schiller told the reader that he quit the rising photo-based social network because the app ‘jumped the shark’ when it launched on the Android platform.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

Related article:
Facbook buys Instagram for $1 billion in cash and stock – April 9, 2012


    1. +1… good one Schiller. Stay true.
      We stand alone. Web is dead… long live the apps… who needs search anyway. F*** G**gle… and Facebook, 1 bi for an app? disperate.

      1. Sarcasm works better when it has truth behind it, not straw men. Better luck elsewhere, where people may prefer opinions over facts and/or don’t know the difference.

      1. Yes; and it’s so clear to us because Apple/Schiller just dumped an app (not from App store or anything in official capacity but quietly from his personal use), while Google dumped $12.5 B to save Android. Take that Apple!

        1. No, it wasn’t exciting, TMac. Everyone I knew who saw it thought that it was ridiculous. That is why it became the decades-long symbol of excessive and desperately contrived drama from a series that had hung around too long. It was like Evel Knievel and the crazy Snake River Canyon jump attempt – it wasn’t even a motorcycle anymore.

      1. Interesting fact…
        I know the senior writers/producers of happy days (there were two) as their kids were longtime friends of mine when I was a child. A few years ago I was at an event to which we both attended and I got to thinking about the whole “jump the shark” phrase and was curious if they were familiar with it and what they felt about it. I asked if they were familiar with the phrase and surprisingly they weren’t. It was so much fun showing them the lengths at which this phrase had reached its way throughout the current day’s vernacular.

        1. The senior writers/producers never heard of the phrase “Jump the Shark?!?!?” I find that v-e-r-y hard to believe.
          I think they played you.

    1. If you search on YouTube using “jump the shark fonzie“, you will be able to find and watch the ‘Happy Days’ scene where Fonzi jumps the shark. It is truly pathetic.

      Somewhere around the net you can watch the entire episode. Not recommended. It destroyed my ability to tolerate sitcoms thereafter. 😉

  1. I think, Mr. Schiller feels, Instagram had something unique to offer and ways to go; instead has opted to try some fragmented water while the quality and focus will take a hit. In that case, I think he’s right; personally, I could care less.

    However, if Instagram or its future iterations miss out teh spotlight or teh staff favourites spots at the App Store, jumping the shark effects may become apparent very quickly indeed. It may serve as a subtle hint at other exclusive (so far) to iOS developers. I doubt Apple would stoop to that though, unless dragged down.

  2. Christ, what a ridiculous, petulant over-reaction! He’s behaving like a ten year-old. He really should start acting his age, not his fucking shoe size, and the same goes for those on here backing him; for God’s sake grow up!

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