“The world’s tech leaders all need large amounts of electricity to drive their data centers, but they don’t all get their power the same way.,” Alexis Madrigal reports for The Atlantic.
“Some, most notably Google*, have made an effort to reduce the amount of coal that powers their data centers. Others, like Apple, HP, and IBM, have not,” Madrigal reports. “Those three companies get half or more of their power from the carbon heaviest fuel of them all, according to a new report from Greenpeace.”
Madrigal reports, “Absent any kind of real energy policymaking in this country, people who care about climate and energy can only use their consumer dollars to influence the way that companies behave. So, this disparity in company strategy should be highlighted. There’s just no reason that Apple can’t locate its datacenters in places with a cleaner electrical generation mix. None. They’re too profitable to pretend otherwise.”
Read more in the full article here.
MacDailyNews Take: You know what should really be highlighted? So-called “reporters” who can’t even do the most basic research and instead lazily regurgitate press releases from a bunch of PR-addicted bozos. Here, let us do your job for you, you hack:
• New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
• Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
• Apple plans USA’s largest private fuel cell energy project in North Carolina – April 1, 2012
• How Apple took the lead on the environment – February 22, 2012
• Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
• Apple’s Mothership campus solar roof will be among biggest in U.S. – December 7, 2011
• Apple working with US company, Leaf Solar Power, on North Carolina solar farm – November 8, 2011
• Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011
• Apple building huge solar farm around its billion-dollar North Carolina data center – October 26, 2011
Any article that fails to reference the work Apple is doing and the massive expense that Apple is undertaking in order to bring massive fuel cell projects and solar arrays online is either the work of an inept amateur and/or plain old yellow journalism. Consider that a site that goes by the URL greentechhistory.com is “The Former Homepage of Alexis Madrigal,” and draw your own conclusions.
Alexis Madrigal is a senior editor at The Atlantic.
His email address is: email@example.com
Get the real story behind Apple’s environment footprint here