Why the market shrugged off the Apple antitrust suit

Philip Elmer-DeWitt reports for Fortune, “Why didn’t Apple’s (AAPL) share price take a huge hit after news broke that the DOJ’s antitrust division had sued the company and five publishers for alleged collusion in the e-book business?”

Three reasons:
• It was hardly a surprise
• There’s still a chance for a settlement
• It’s not Apple’s main business

Read more in the full article here.


  1. Reason #4: Apple and book publishers are not guilty of collusion. Booksellers are free to sell ebooks at whatever prices they deem fair and reasonable. Apple charges a fixed percentage of sales for distribution, billing, technology and network effects. Where is the collusion? Just because SJ explained the obvious (to the booksellers, as per his book quote) does not mean there was collusion.

      1. Also, publishers actually understood this before Steven Jobs voiced Apple’s agency model for electronic books.

        So no collusion, and Apple is the last thing in this that could be successfully sued because they have no say on prices except for having their own 30% fee.

  2. Hmmmm… I negotiated a price for my new car with – surprise, surprise – the car dealer and we signed a contract. I am sure if the car dealer across town who is selling the same brand of car heard about my deal, he-she-it-they would want to run to the local legal eagles and file a collusion case.

    everyone is aware that this is not a criminal case but a civil action. IMHO, It is bluff and bluster. I wonder how much $$$ is being contributed to see “justice” prevail. Some people are truly afraid of Apple now.

    They should be.

  3. Hmm, I don’t know, while the market was up a decent amount today, Apple is down, after being up in the very early morning. Same thing yesterday, though the market was down then.

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