“Nokia has tried an unusual pseudo-guerilla marketing campaign in the run-up to the Smartphone Beta Test shows mock, backdated videos of protagonist Gary unsuccessfully trying to convince two co-workers that design flaws are important,” Electronista reports.
“‘Fragile,’ is ostensibly dated to 2007 but is more about the iPhone 4 and 4S being prone to breaks. An ‘Outside’ spot makes fun of some Android phones’ OLED screens and their propensity to become unreadable outside, with Gary’s companions suggesting that the screen was fine as long as he only ever used the phone inside,” Electronista reports. And “‘Death Grip,’ tries to revive the now non-existent iPhone 4 issue by chastising Gary for ‘holding it wrong.'”
More info and the other ads in the full article here.
MacDailyNews Take: This is what desperation looks like.
What’s left of Nokia should be ashamed for dredging up an “issue” that no longer exists and didn’t much ever exist in a meaningful manner in order to peddle phones with an OS they had to find out-of-house (or in an out-house) because they failed spectacularly come up with their own.
Microsoft pollutes whatever it touches. Nokia’s gone from a stupified deer in Apple’s headlights to a nasty, lying, Microsoft subsidiary. Onnittelut!
Bottom line: Like it’s Microsoft overlord, Nokia thinks that their potential customers are stupid. Great idea to build a user base of ignoranti, Nokia. We’re sure this resultant group of geniuses will buy lots of apps and accessories and drive a vibrant ecosystem, if they can ever figure out how to turn on their phones.
Related articles:
Brutal truth about Lumia: Windows Phone strategy doomed for beleaguered Nokia – March 21, 2012
Verizon pushing Microsoft Windows Phones over Apple iPhone? – March 31, 2012
Nokia paying AT&T up to $25 million for exclusive employee use of Lumia 900 Windows Phone – March 23, 2012
Microsoft, Nokia joint bid for beleaguered RIM bid would put Windows on BlackBerrys – March 31, 2012
Those two videos confuse me. What company would ever put themselves behind such lies and childishness? Wow.
That’s easy. Microsoft!
Yeh. In other words the company that okayed the Gates-Seinfeld and the Gates-Napolean Dynamite embarrassments.
A sturdy iPhone case would have solved both problems in those videos. I would never have guessed that those commercials were for Windows Phone products. They should be focusing on the positive features of their own smartphones instead of the so-called negative features of the iPhone.
That’s just it. Their phones have no positive features.
For the ignorant iHaters and their circle of pawns, this is 100% legit. I mean they have that excellent Consumer Reports to use as factual proof…..of their idiocity! LOL
For the iHaters and other PC slaves, anything irrational, moronic and just utterly stupid sounds perfectly reasonable.
“Death Grip” defines what MS & Nokia are holding onto.
Ballmer lives in an ivory tower, where no iOS device has ever penetrated, as in the Gates’ household. Strange.
The Gates house was designed by an Architectual Firm that used Macs.
And Bill still hasn’t found the easter egg!
oh, that’s truly low. Low and funny!
Yeah, Bohlin Cywinski, the same firm that designs the Apple Stores.
The bathrooms were tiled with genuine fossils.
How appropriate.
Because nothing screams “buy my product!” like sophomoric sissy-slaps in the general direction of market juggernauts.
It is useful to poke at the opposition, as the long running Apple commercials did with Windows.
However, the problems with the oppositions product should
A) be problems with major consequences
B) your product should offer a significant improvement
While I know that some people do experience the problem, it is not a significant amount and all smartphones have a similar problem.
Yeah, I saw the smartphonebetatest commercial with Chris Parnell and thought, “I am about to make a serious attempt to compete with Apple, are and SNL cast members available for my ad campaign?”
I think they’re funny. And they do their job. Advertising is about changing perception. Not “fact”. These could hurt the perception, though the value proposition of iDevices is so insanely high I doubt it will translate into much or that anything much could.
From an advertising stand point, I agree, they are effective. Advertising does not deal with reality, only with perception, and these commercials are effective in this regard. I also think that the weakest thing the iPhone 4 and 4s have is that they are very frail. I have a lot a friends that have had to replace the glass, and sometimes more than once. It is a bit of form over function.
Advertising is about convincing people to buy your product. Anything short of that is complete failure.
This will have only have done its job if it makes Windows Phone actually sell.
Oh, no! Apple is in trouble!
Hey…maybe those are images of a Samsung phone. They’re blurry so it’s hard to tell! 😉
Lol! Hilarious!
Knock, knock…
Who’s there?
Nokia.
Nokia who?
EXACTLY!
How do you know it’s an iPhone, looks like every other iPhone knockoff I’ve ever seen.
Funny, I just got my iP4 antenna class-action lawsuit email today. I replied back saying there was no significant problem with antenna, and to never email me again.
Trying to gain sales by denigrating your competition is what you do when nothing else is working out for you. I mean seriously – they flat out associated Apple with fraudulent investments. That’s quite a slimy move.
I walked past the M$ Store at Mall of America yesterday and saw a huge line of maybe 15 people waiting to try the Windows Phone Challenge, or whatever they call it.
Good job Nokia 🙂
I have iphone 4, it has 3rd class battery.
Now I’m getting Nokia Lumia 900. 😉
Good job Nokia 🙂
I have iphone 4, it has 3rd class battery. I hate iphone.
Now I’m getting Nokia Lumia 900. 😉
I ordered my Lumia 900 on amazon.com
Goodbye iphone
when you need servce, good luck. I just walk across the street to the Apple store and get a replacement.
This is what desperate companies do when they can’t innovate or keep up with their competitors. And it shows. It’s more of the same old marketing moron customer abuse attempting to screw people into buying 3rd rate crap. Nothing new. SOS, Same Old Shite. And people notice.
∑ = Failure Of Marketing. Success Of Self-Destruction. Bye-bye Nokia! Bye-bye Windows Phone!
Assholes
I know, apple fans are assholes. LOL
😉
MDN: Like it’s Microsoft overlord, Nokia thinks that their potential customers are stupid.
Whereas MDN thinks its customers are…?
it’s = contraction replacing “it is.” You want the possessive its.
thinks = singular (correct if Nokia is a singular noun). This can’t be paired with the plural their (correct if Nokia is a plural/collective noun)