Windows Phone market share is so tiny, Nielsen doesn’t even list it

“The bad news for Windows Phone market share continues: In a recent report, Windows Phone market share was so small in the U.S. that the well-known research firm Nielsen didn’t even bother to break out its usage,” Preston Gralla reports for Computerworld.

“On its most recent blog post, Nielsen reports findings about smartphone use in the United States,” Gralla reports. “Of those who bought a smartphone in the last three months, 48% bought Android devices, 43% bought iPhones, 5% bought Blackberries, and only 4% bought an “other” smartphone. So it’s very likely that Windows Phone purchases in the last three months have been very anemic, and Windows Phone market share might even fall further.”

Read more in the full article here.

MacDailyNews Take: Windows Phone market share is so tiny, Nielsen doesn’t even list it. For now.

As we wrote last October:

Windows Phone will be popular. Over time, it’ll eat the lunch of the increasingly fragmented, increasingly insecure, and increasingly costly Android (losing patent infringement lawsuits and dropping features/paying royalties to multiple IP owners will do that to you).

The not-iPhone world will begin to dump Android and move to Microsoft’s mobile OS offering because it will eventually cost less, work better, and come with far fewer legal issues. In the iPhone wannabe market, it’s already happening (Nokia, for example). We expect the same to happen in the iPad wannabe market, too. Google and Microsoft will long battle each other for the non-Apple markets and that’s a much better scenario for everyone than having a single ripoff artist flood the market with fragmented, insecure, beta-esque, mediocre-at-best products. Google’s attempt to be the next Microsoft is doomed.

This, of course, will also impact Google’s search business. Apple’s Siri will increasingly deliver info to users sans Google and Microsoft will, naturally, use Bing for their search. As we’ve said many times in the past: Google will rue the day they got greedy by deciding to try to work against Apple instead of with them.

The bottom line: We’d rather see a company trying unique ideas, even if – shockingly – it’s Microsoft, than the wholesale theft of Apple innovations that we’ve been seeing for over four years now. Don’t steal IP. Even worse, don’t steal IP and “claim to be innovators.” We have no problem with any companies that attempt to compete with Apple using their own unique ideas and strategies.

[Thanks to MacDailyNews Reader “Tayster” for the heads up.]

Related articles:
Google’s Android is losing momentum – March 29, 2012
ZDNet Senior Tech Editor: ‘I’m sick to death of Android’ – March 29, 2012
Nielsen: Apple’s U.S. iPhone market share surges as Android stalls – March 29, 2012
Apple’s thermonuclear war on Android – March 29, 2012
2011 best-selling smartphones in USA: Apple iPhone models take top 3 spots – February 23, 2012
Aftershocks from Android market share dive rumble through mobile market – January 31, 2012
Legendary judge hands Apple key patent interpretation victory against Android – January 30, 2012
ABI: Apple iPhone tops smartphone market as Android suffers its first decline in share – January 27, 2012
Apple overtakes Samsung to take world’s largest smartphone vendor crown – January 27, 2012
These charts will make the Fandroids want to puke – January 26, 2012
AT&T sold 7.6 million iPhones and fewer than 1.8 million Android phones in Q411 – January 26, 2012
Apple’s iOS passes Google’s Android to take U.S. smartphone market share crown – January 25, 2012
Analyst: Verizon’s record iPhone sales signal waning demand for Google Android phones – January 24, 2012


  1. Wait, you are all forgetting that Windows Phone is going to overtake iPhone, while Android stays number 1.

    Now, you may say that’s crazy. But these are “respected analysts”. They even have a chart! A motherfuckin’ chart!

    As you can see, Nielsen is obviously wrong, because it was predicted that Windows Phone would have at least 7.5% of share by Jan 2012 and in the 9% range by now. For that to be true, Windows phone the last 3 months would have been about 50% of new smart phones sold.

    Nielsen is wrong.


  2. Actually, that’s kind of a shame. I likes windows phones. They weren’t bad. Not the best, but better than android and everything else(iPhone number 1 in my opinion though). It was new. It was interesting. If I couldn’t get an iPhone I would get it. But no where near the best.

    TL;DR The windows phone wasn’t bad. I liked it. But I’d prefer my iPhone any day.

    1. Windows Phone for tablets is still better then fragmandroid…

      At least Microsoft is TRYING to innovate. I’d rather have that than google shamelessly trying to rip off Apple.

  3. Quite a comedown for Microsoft. Didn’t they have 14% to 18% smartphone share in 2008? And, didn’t one of their execs say they’d have 40% share by 2010? Now it’s a rounding error. Ballmer can relate to that.

  4. Didn’t MS say that they’ll spend $500 million to promote the launch of WP7? At least they got one thing right with the laughable mock funeral thing they did: the death of BlackBerry… But the funny thing is that it wasn’t because of MS.

  5. I haven’t been able to click with the winphone OS.
    I will say the one I used scrolled the tiles as smooth as butter and it felt like a quality product. I just didn’t want it for some reason.

  6. REALLY bad news for Nokia. If Windows Phone OVERALL is somewhere under 4%, in the “other” sliver of pie, that means Nokia’s share is an even smaller sliver of that sliver.

    Nokia share < Windows Phone share < 4%

  7. If you’re going to write an article about why WP devices aren’t selling please point out the obvious. Verizon the largest phone network has only “1”, lets say this again “1” WP device almost 2 years old. Sprint has only “1”, let’s say this again “1” device that’s almost 2 years old. TMo has “3” devices but none in the category of what AT&T have or has carried. AT&T has been lucky to have carried more robust devices and most of those users have loved their devices. And with the Nokia 900 being released on AT&T sales should go up I think significantly. So, please do your due diligence and inform and or educate the general public correctly instead of leaving them with the notion as if WP has been given a fair shake because they have not.

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