How Apple and facts killed Consumer Reports

“How do most companies die? They continually shoot themselves in the foot. So ends the once prestigious Consumer Reports,” Kate MacKensie writes for PixoBebo. “The Consumer Union publication lost its way and succumbed, not to the internet, or better publications, but to its own vanity and ill mannered, illogical, and factually deficient reviews.”

“Through the years, Consumer Reports has been a haven for seemingly unbiased, reasonable product reviews,” MacKensie writes. “In their quest for continued glory in the face of the faceless internet reviews by the millions, CR decided to seek publicity first, and deal with facts later (not even second).”

“Why did Consumer Reports jump out in front of Apple’s iPhone 4 antenna reception? Because the company sensed a wave of publicity. But it backfired. They shot themselves in the foot,” MacKensie writes. “And they did it again with the new iPad. Hot? Or, merely incidentally warm, but a non-issue since every other device can get similarly warm? Consumer Reports failed to stick with the facts on Apple’s iPhone, and failed again with the iPad.”

Read more in the full article here.

MacDailyNews Take: Fishwrap for fish desecrators.

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28 Comments

        1. … getting old (what are the options?) or FOR getting old (bonus to wisdom, maybe?).
          Most of what CR does is worth using – if it relates to a product you are considering. Using … as one of several resources.
          CR is not dead – yet. They need to fire some folk in IT or they WILL be.

        2. Please show me any data that shows the average age of the subscribers to Consumer Reports. My anecdotal results are likely extremely accurate. If you think that pointing out that older people subscribe to CR and other magazines is ageism then you think that my observations are inaccurate and unfair. I made no judgements about older people being ‘ridiculous’.

  1. Speaking of sensationalism, this headline and article make it sound like Consumer Reports has gone out of business, which is not the case. I guess that is the author’s prediction, and unbiased journalism is the casualty of all of this.

  2. I dumped both print and web subscriptions after their iPhone 4 bombastic review. CR is really aggressive in trying to get my business back. I keep returning the postage paid envelopes with nothing enclosed. It’s just one way to say screw off you jerks.

  3. I canceled my subscription to CR many, many years ago when they gave poor reviews to a product I OWNED, USED, and VALUED above any others in its category. At that point I knew there was something “fishy” going on at that company, for they were wrong, wrong, egregiously wrong in their assessment. How could this be, I asked? The answer was easy: Their personal and philosophical biases disallowed any objective, fair evaluation of the product I had known and loved over the years.

    Corruption, thy name is Consumer Reports. DO NOT TRUST THEM.

    1. With ya, except I think it’s that they are personally and philosophically biased toward money salting the tail, and Apple won’t play.

      Understandable, that they need the extra jack to maintain those expensive Potemkin laboratories.

      CR = Cynical Racketeers

  4. I do understand CR’s problem. Since the advent of the Internet, reporting of products is no longer the sole domain of CR. There are many competitors on the Web that could give better or worse reporting of products and this has impacted CR bread-and-butter business. With many competitors running around in its once hallowed field, there is the temptation to cut corners by choosing a niche. CR has chosen to dispense with unbiased reporting and entered into the niche of nitpicking popular products and bashing Apple has become its new bread-and-butter vocation.

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