Apple considering 14-inch MacBook Air targeted at Asia market, say sources

“Apple is reportedly considering launching a 14-inch MacBook Air and may start mass production in the near future to fully enter the Asia PC market, according to sources from the upstream supply chain,” Aaron Lee and Joseph Tsai report for DigiTimes.

“Currently, 14-inch panels are the mainstream specification of the Asia notebook market, while consumers in Western countries prefer 15-inch models,” Lee and Tsai report. “In the global market, 14-inch models have an about 20-25% market share, but in Asia, the market share is about 35-40%…”

Read more in the full article here.


    1. Precisely. Apple doesn’t cave to what’s supposedly “trending” in one area. They set the trend, and others tweak it to try and differentiate themselves from Apple.

      Usually done by the sales department, in an attempt to add “selling points”.

    2. The same goes for the iPhone and iPad…

      Apple comes up with the size, does thorough design testing, and releases it based on that. A 4 inch phone, 7 inch tablet, 14 inch notebook are all attempts to be different.

      Different doesn’t always mean better, but whatever it takes to not come across as an outright knock off I guess.

  1. I hope Tim (almost called him Steve for a moment) remembers history.

    Back in the day when Apple had tons of models and sizes out there, this made inventory and distribution a nightmare. Steve came back and sliced it down to the consumer and pro lines we see today

    ….and the rest is history.

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