“With a native email client, built-in calender and contacts applications, we believe the Blackberry Playbook OS 2.0 addresses many of its predecessor’s limitations, but the lack of BBM functionality will be a deterrent for many of its fans,” Trefis writes. “With cheaper and much more popular 7-inch tablets such as Amazon’s Kindle Fire and Barnes & Noble’s Nook tablet gaining market share in the low-end tablet market and Apple’s iPad dominating the high-end space, RIM will have to do much more to stay relevant in the tablet arena.”
Trefis writes, “Enterprise customers constitute a huge proportion of its overall customer base that use its Blackberry phones to connect to its enterprise server and send secure encrypted messages. The Blackberry Messaging service accounts for close to 30% of our $16.50 price estimate for RIM stock and brings in a lot of value to the company’s business. However, just like its predecessor, the new upgrade lacks BBM functionality as well as integration with the company’s enterprise server software. This, we believe, is a huge gaping hole in the company’s Playbook software that needs to be addressed as soon as possible.”
Read more in the full article here.
MacDailyNews Take: As anyone who’s ever tried to use DCW’s playbook can attest, it’s a wholly unintuitive piece of overpriced crap. Amateur hour, indeed.
Beleaguered RIM slashes prices on all PlayBook duds to $299 – January 3, 2012
Beleaguered RIM’s earnings fall 71% amid weak sales – December 16, 2011
Beleaguered RIM weighed down by tablet ‘albatross’ in Apple iPad-ruled world – December 6, 2011
Beleaguered RIM’s PlayBook mistake forebodes doom for BlackBerry-maker – December 3, 2011
Beleaguered RIM misses its revenue forecast; takes $360 million bath to clear unsold PlayBooks; shares plummet – December 2, 2011