Apple crushes rivals under its heel in Euro tablet sales: iPad domination grew in Christmas 2011 quarter

“Apple saw off attempts by rivals to eat into its fondleslab market share and actually tightened its iron grip on the market across Western Europe in over the Christmas quarter,” Paul Kunert reports for Channel Register.

The tech titan, “which owned 76 per cent of sales across the region in Q3, captured 88 per cent in the final three months of last year, despite expectations that the opposition will provide stiffer competition,” Kunert reports. “This is a precursor to the formation of a two-tier industry – those with luxury iPad-branded kit and ‘standard devices’ at the other end of the spectrum, leaving a huge gap in the middle of the market for much of 2012,” noted Salman Chaudhry, a Context mobile analyst.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Luxury vs. Standard?

    How about “Well made” vs. “Junk”

    I’m sorry, but when the iPad rumors for the first one were swirling around, the price estimates were around $800 and up.

    No body figured Apple could make it cheaper.

    Hell the Windows tablets the previous 10 years were priced at $2,000 and up.

  2. This article’s headline makes it sound like the Nazi storm-troopers during WWII rampaging across Europe with hobnail boots leaving a trail of death and destruction in their wake. Sounds good to me when it comes to destroying Android tablets. Android Blitzkrieg. That has a nice ring to it.

  3. I take issue with the “luxury iPad-branded kit” comment. I mean, if iPads are “luxury” items, why are the prices the same as “comparable” tablets in the market (mostly comparable on size)? How is that “luxury”? BMW, Mercedes, and Tiffany are luxury brands because the entry level pricing to their product lines are higher than other manufacturers in the category. If iPads started at $800 and no other manufacturer started their “slate” product lines over $500, I’d say the iPad was a luxury item.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.