Samsung Mobile USA aired a 90-second TV commercial during the Super Bowl yesterday. The air buy itself reportedly cost US$10.5 million. The cost of the ad itself, directed by one half of the Farrelly brothers, Bobby Farrelly, is unknown.
The ad, featuring the British glam rock band The Darkness, advertised Samsung’s Galaxy Note, a mobile device with a 5.3-inch display and a 1990s-era stylus that retails for $300 with a two-year AT&T Mobility contract.
MacDailyNews Take: Cute ad, Samsung, but your desperation is showing. Bill Gates is on line 2, he wants his stylus back.
Who wants a stylus? You have to get ‘em and put ‘em away, and you lose ‘em. Yuck. Nobody wants a stylus. So let’s not use a stylus. We’re going to use the best pointing device in the world. We’re going to use a pointing device that we’re all born with — born with ten of them. We’re going to use our fingers. We’re going to touch this with our fingers. – Steve Jobs, January 9, 2007
If you think a $300 oversized pretend iPhone with a fscking stylus is really going to cause one person to leave the iPhone 5 line, you must think that it’s fine and dandy to slavishly copy other companies’ products by stealing their patented IP, that it’s smart to permanently alienate a company’s millions of customers while advertising a device that would not even exist without said company, that it’s okay to commit rampant trade dress infringement with virtually every piece of plastic crap that you churn out, and that it’s perfectly acceptable to have to sew oversized pockets on all of your clothes in order to house a stupidly gigantic stylus-holder that does nothing but further fragment and bastardize a platform that’s already fragmented and bastardized beyond repair.
As the ad rolled live, a mobile developer in the room muttered, “More bullshit to ignore.”
As we wrote when this ad campaign first appeared, “What this ad screams to us is that Samsung is concerned with keeping the sheep they have in the pen. “Don’t wander!” That’s all this particular ad is about. Siri’s siren call has created some very restless sheep and that obviously has Samsung spooked.”
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