Samsung Super Bowl ad mocks Apple iPhone users

Samsung Mobile USA aired a 90-second TV commercial during the Super Bowl yesterday. The air buy itself reportedly cost US$10.5 million. The cost of the ad itself, directed by one half of the Farrelly brothers, Bobby Farrelly, is unknown.

The ad, featuring the British glam rock band The Darkness, advertised Samsung’s Galaxy Note, a mobile device with a 5.3-inch display and a 1990s-era stylus that retails for $300 with a two-year AT&T Mobility contract.

MacDailyNews Take: Cute ad, Samsung, but your desperation is showing. Bill Gates is on line 2, he wants his stylus back.

Who wants a stylus? You have to get ‘em and put ‘em away, and you lose ‘em. Yuck. Nobody wants a stylus. So let’s not use a stylus. We’re going to use the best pointing device in the world. We’re going to use a pointing device that we’re all born with — born with ten of them. We’re going to use our fingers. We’re going to touch this with our fingers.Steve Jobs, January 9, 2007

If you think a $300 oversized pretend iPhone with a fscking stylus is really going to cause one person to leave the iPhone 5 line, you must think that it’s fine and dandy to slavishly copy other companies’ products by stealing their patented IP, that it’s smart to permanently alienate a company’s millions of customers while advertising a device that would not even exist without said company, that it’s okay to commit rampant trade dress infringement with virtually every piece of plastic crap that you churn out, and that it’s perfectly acceptable to have to sew oversized pockets on all of your clothes in order to house a stupidly gigantic stylus-holder that does nothing but further fragment and bastardize a platform that’s already fragmented and bastardized beyond repair.

As the ad rolled live, a mobile developer in the room muttered, “More bullshit to ignore.”

As we wrote when this ad campaign first appeared, “What this ad screams to us is that Samsung is concerned with keeping the sheep they have in the pen. “Don’t wander!” That’s all this particular ad is about. Siri’s siren call has created some very restless sheep and that obviously has Samsung spooked.”

Related articles:
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With 8.7% market share, Apple reaps 75% of mobile phone profits – February 3, 2012
Legendary judge hands Apple key patent interpretation victory against Android – January 30, 2012
ABI: Apple iPhone tops smartphone market as Android suffers its first decline in share – January 27, 2012
Apple overtakes Samsung to take world’s largest smartphone vendor crown – January 27, 2012
These charts will make the Fandroids want to puke – January 26, 2012
AT&T sold 7.6 million iPhones and fewer than 1.8 million Android phones in Q411 – January 26, 2012
Apple’s iOS passes Google’s Android to take U.S. smartphone market share crown – January 25, 2012
Analyst: Verizon’s record iPhone sales signal waning demand for Google Android phones – January 24, 2012

77 Comments

    1. Beyond cheesy, SD was dissing the intelligence of iPhone owners. This is a sign of a very desperate company using desperate tactics to avoid being desperately irrelevant.

      1. You know, when the ad first started rolling with those lines, I thought they were people lined up at bus stops in different cities. No interest. I got up to visit the john and had no idea what it was about until later when one of the folks watching explained it to me.

  1. A stylus may have advantages in terms of actually writing, which you can’t really do with your finger (at a normal size anyway), yet all they use it for is circling a map and scribbling on a picture!

        1. The problem with a stylus is that it shouldn’t be a *requirement* — having one as an option isn’t a bad deal. I just got a Jot pen for my iPad and it’s great for drawing and handwriting.

          Jobs was right to not include one. If he had, third party developers would have written their apps to depend on it and that would have been terrible.

  2. Stylus = Your father’s father’s Oldsmobile. Oh yeah, gonna hop right on that trend. It’s so great the first time you lose your stylus as I remember from my Palm Pilot daze some 20-25 years ago. Waitaminute, that sucked!!!!

    1. Use a stylus and your screen stays nice and clean. Like I posted above- using a finger for everything is like doing calligraphy with a fat crayon.

  3. If a stylus doesn’t have software to make it more efficient at data entry than a keyboard, then it just isn’t a solution. All the Super Bowl ads were a bit meh.

    They could’ve given me 10.3 million dollars instead.

    1. Come back when you know what you’re talking about. FRAND patents are pledged to an industry standard and are available for use by anyone for a nominal fee. Motorola violated the terms of the standard and of FRAND patents when it tried to hold up Apple for a 2.2% royalty. That’s just plain stupid and a probable violation of anti-trust laws.

      As far as stealing, name me one smart phone that you can distinguish from an iPhone at 10 feet. All the other manufacturers have shamelessly and illegally copied Apple’s look and touch control system, which are not FRAND patents. Those are private patents that Apple owns. But you go right ahead and defend blatant thievery.

    2. You’re the simple one, for being incapable of understanding why there’s an issue between Apple and Motorola. Trying to force one company to pay more for licence rights to industry critical patents than others already pay is utterly immoral, and Moto need to be slapped about and brought into line.

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