29% of tiny screen Kindle Fire owners plan to spend more at Amazon, but only 54% very satisfied

“Research firm ChangeWave conducted a survey in January of over 2,600 North American consumers and learned that, on average, 20 percent of online shoppers plan to spend more money on Amazon.com in the next 90 days. Among Kindle Fire owners, which reached 6 percent of respondents, that number rose to 29 percent, while non-Kindle Fire owners averaged 19 percent,” AppleInsider reports.

“Not all of the survey results brought good news for Amazon, though, as a question on whether Kindle Fire customers were satisfied with the device prompted just 54 percent to respond that they were very satisfied. An additional 38 percent said they were somewhat satisfied,” AppleInsider reports. “That compares to results from a November 2011 survey that found 74 percent of iPad users and 49 percent of other tablet device users to be very satisfied with their respective tablets.

AppleInsider reports, “ChangeWave went on to note that past surveys have shown that the percentage of respondents who say they are very satisfied with a device is ‘highly predictive of future demand for that device.'”

Read more in the full article here.

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9 Comments

      1. In fact, “preferable”……just in case you want to carry it around in a pocket, say.

        Remember when phones got smaller and smaller.

        MO, 3.5 inch is one perfect size. Another, might be just shy of 4”. Above 4 is definitely too large.

    1. The large screen on Android phone is just an excuse, disguised as a “feature,” for not being able to miniaturize as expertly as Apple. 🙂

      Bigger screen = More volume behind it to hide the parts and battery

  1. > that number rose to 29 percent

    “Rose to…”? That number is pathetic, and not enough offset the profit LOSS from each Kindle Fire sold.

    I’ll bet more than 29% of iPad owners plan to spend money at Amazon. If Amazon was smart, it would cater more to iOS device users. They would sell even more content and not incur a loss from each Kindle Fire sold.

    1. yeah IF AMAZON WAS SMART… Unfortunately, they’re so locked into the delusion that their toy actually ‘competes’ in the same space as iOS, they won’t allow their media streaming to work on iOS devices.

      Right right, just pretend that 200 million iOS devices arent out there; turn away all those customers with their disposable income. It’s too bad those customers don’t have any alternatives for watching streamed movies and tv shows…

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