Aftershocks from Android market share dive rumble through mobile market

“RadioShack is plunging by 27% in the pre-market after a substantial warning,” Tero Kuittinen reports for Forbes. “Nobody expected this retailer to be in rude health – so why are investors responding so violently? Mostly because the long-term mobile strategy of RadioShack now seems to be in jeopardy. The company pinned its 25 cent earnings warning effectively on competitive pressure on Sprint and a vague, overall consumer softness.”

“We know that AT&T and Verizon sub numbers for 4Q11 were rock solid. There was no sudden deceleration in US post-paid mobile sub growth during the Christmas quarter,” Kuittinen reports. “What we did witness in the US handset market was a remarkable decline in Android market share combined with a strong rise in iPhone market share. The 15 point share decline of the Android phone family detected by Nielsen triggered a variety of issues.”

“HTC‘s handset volumes for November and December decreased sharply. AT&T’s profitability deteriorated as more than 80% of its smartphone activations were now taken over by the heavily subsidized iPhone. Motorola delivered dismal 5% handset revenue growth YoY,” Kuittinen reports. “And now Radio Shack, already weakened by other consumer electronics retail trends, is in big trouble. The iPhone is a raw deal for both retailers and mobile carriers – Apple effectively sucks in profits, leaving its partners weighed down by massive subsidy payments, promotional costs and/or low retail margins. This phenomenon is going global – just last week, KPN shocked European investors with lousy results it blamed on iPhone subsidies and certain consumer trends… The iPhone distribution may turn out to be a poison chalice for Sprint.”

Read more in the full article here.

MacDailyNews Take: Bloodbath. 🙂

[Thanks to MacDailyNews Reader “Since84” for the heads up.]

Related articles:
Legendary judge hands Apple key patent interpretation victory against Android – January 30, 2012
ABI: Apple iPhone tops smartphone market as Android suffers its first decline in share – January 27, 2012
Apple overtakes Samsung to take world’s largest smartphone vendor crown – January 27, 2012
These charts will make the Fandroids want to puke – January 26, 2012
AT&T sold 7.6 million iPhones and fewer than 1.8 million Android phones in Q411 – January 26, 2012
Apple’s iOS passes Google’s Android to take U.S. smartphone market share crown – January 25, 2012
Analyst: Verizon’s record iPhone sales signal waning demand for Google Android phones – January 24, 2012

62 Comments

      1. Retailers make much less overall commission when they sell the iPhone. Very low profit margins on Apple products for everyone but Apple. As we hear more stories like this, and carriers get tired, en masse, of paying these high subsidies, you can expect to see a price increase coming for iPhone 5 (possibly) and beyond. It would not surprise me to see a $299 subsidized iPhone in the near future.

        1. Simply not true for Carriers, they make the subsidy up very easily during the 2 year contract. Retail stores on other hand get more traffic and can sell all manner of high margin accessories.

          1. Yes, it is true for carriers. If they are paying Apple more money to carry the iPhone via subsidies than they are to Samsung to carry the Galaxy S2, it’s obviously going to take the carrier longer to make up the higher subsidy thereby driving down the profit margin. With Apple asserting it’s dominance in the smartphone market over Android, carriers are going to watch their margins erode as more and more customers switch to the iPhone. It’s happening already, just look at AT&T. Both retailers and the carriers make more money when they sell an Android phone. I’ve been in the business and I’ve the numbers. And the iPhone is not driving more customers into Radio Shacks stores over any other store, especially since Apple doesn’t allow”

            1. Discounting on their products. There is no added incentive for me to buy an iPhone at Radio Shack unless it’s just more convenient, and that really didn’t create more foot traffic since I shopping due to circumstance as apposed to product or offer in that instance. With the lower commission Radio Shack is making on the iPhone it doesn’t matter how many high margin accessories I am buying, it isn’t covering the loss in GP. Like I said I fully expect a higher priced iPhone probably sooner rather than later.

  1. So it begins… The fall of Android…

    Plus RS is working on getting back into DIY stuff. Except for maybe Fry’s, The other don’t and don’t want to enter, Can be high profit for them.

  2. “The iPhone distribution may turn out to be a poison chalice for Sprint.””

    You can’t extrapolate Sprint failure from problems with electronics retail outlets. The outlets do not have ongoing revenue from handset sales, and in the case of iPhones, ongoing revenue is substantially higher than with Android handsets.

    1. Yeah, I agree, plus don’t discount the poor performance that sprint has (data) as compared to the other two US iPhone carriers. Sprint needs to clean up their act (I assume it is just som poor configuration issues on their part and not indicative of some systemic failure in their network) or they will be steamrolled flat by AT&T and Verizon.

  3. Just wait till the large lump of ‘roid sufferers contracts are up -android had a hunk of sales between 1-2 year ago, that means look for a huge group of ‘roid defectors fed up with a phone that just works poorly in 3,2,1….-

    They are talking “rapid dive” in ‘roid sales now… just wait till the fecal matter really hits the fan. Hell… even WinMo may get some love in the fallout (share increase… a few percent anyway) .

  4. As my cousin the lawyer frequently reminds me: accepting stolen merchandise, no matter how innocently obtained, does not absolve one from guilt himself.

    Woe betide those manufacturers and distributors of the stolen Android OS, for they are also liable. Sad but true.

    1. Yes, Motorola’s ads fool its customers with unattainable attributes: you could fly, you could be like a droid and so on. Apple’s ads is on practicality, real-life solutions. And people found out that the iPhone delivers on all its claims. Motorola’s is pure flamboyant and exuberant fantasy.

    1. Was just about to make the same point. While we wish the carriers were just dumb pipes, there’s a fine line between giving what customers want (iPhones, fast and generous amounts of data) and the carrier’s shareholders demanding better profits. This can translate to reduced ability/willingness to improve their network or de-emphasizing iPhones in their marketing and stores.

        1. Carriers don’t do direct marketing, but they do lend their logo at the end of iPhone commercials, and they can de-emphasize iPhone displays in their stores. Someone above mentioned Androids were front and centre in a store and the staff were pushing them, while the iPhones were shuffled to a side aisle with non-Android phones.

      1. The telcos would become a utility, in effect: stable, boring, and worthwhile only for a safe dividend.

        Whether to become a utility or not may not be a choice they get to make.

        Not saying I agree with the assessment, but if having the iPhone is a “poisoned chalice”, not having it appears to be worse fate.

    2. Don’t believe what you read in Forbes. The telcos do fine with the iPhone – over time, there is an upfront subsidy which they recoup over the life of the phone

      The Forbes article is written by someone without a clue.

      1. ALL post-paid phones have an upfront subsidy that’s recouped over the contract. But it’s well-known that iPhones have a higher subsidy than the others.

        e.g. basic iPhone 4S is $649 unlocked from Apple. High-end Blackberries and Androids are $499-$549 unlocked. Yet all sell for $199 on 2-year contract.

        So for every iPhone they sell instead of a high-end alternative, they lose out on $100 or more over the life of the contract (probably more; carrier margins on iPhones are probably smaller than competing smartphones). Of course, they might make it back in overage fees on text, voice, long distance etc, but they can’t forecast that in their financials.

        1. You’re assuming that the telcos pay $649 per iPhone they subsidize. I could very easily see Apple giving a lower price to the telcos and a higher price for unlocked iPhones to discourage people from buying unlocked iPhones.

          1. See in my original comment: “carrier margins on iPhones are probably smaller than competing smartphones”.

            I *know* Apple sells to the carriers for less. Sake of argument, we’ll say $50 on the entry-level 4S, so the carrier “buys” from Apple at $599 instead of $649. But it’s likely the other cell phones are sold for even less, because they’re in a race for the bottom to entice the carrier to sell them, so they offer more margin. Say $100 off the unlocked price.

        2. Telcos make big chunks of cash because the iPhone user consumes data more rapidly than any other phone.
          See, the iPhone actually WORKS.
          Even Google make a ton o’ loot from the iPhone.
          And the 3 -year contract in Canada on a new iPhone 4S is $299.
          They make that back in 3 months. Facts not BS please.

          1. Check your own facts, Derek. Other than my last paragraph, my numbers were straight off the AT&T and Apple (US) websites. I got my own entry-level 16GB 4S on Canadian 3-year contract for $159, not $199, never mind $299. And they don’t “make it back” in 3 months, that assumes monthly fees all go to paying off the subsidy, of course they don’t, they cover actual service–service that would cost the same (or very little discount) if you brought an unlocked, fully-paid phone to use with them.

            And for crap sake READ what I wrote, I covered both your and Bizlaw’s counterpoints in my first comment!

            To your point, I wrote “Of course, they might make it back in overage fees on text, voice, long distance etc, but they can’t forecast that in their financials.”

            I’m not saying they don’t make it up somehow, I’m explaining how at initial sale the iPhone CAN cost carriers more than other phones, as alleged in the article. THAT IS ALL. Apple does not generate such huge revenues by being overly generous to their suppliers or their partners.

    3. Telcos make plenty of money, particularly because iPhone owners use their phones for a lot of data, so the telcos can sell higher, more expensive data plans. Plus, they sell accessories, insurance, etc.

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