Mac attack: The world finally begins ultimate personal computing upgrade

“Over the years, Apple has earned a less-than-stellar reputation among purchasers of enterprise desktops. Macs were seen as overpriced to begin with,” Maria Korolov reports for Network World. “And Apple didn’t offer huge discounts for bulk purchases, like the PC makers. Plus, Macs didn’t come with the ecosystem of integrated productivity and management apps that are taken for granted in the Windows world.”

“But the latest numbers don’t lie. Apple’s US market share for the quarter ended September 30 jumped from 10.5 per cent to 11.3 per cent, according to IDC,” Korolov reports. “And Apple’s global Mac shipments increased by 20 per cent. Gartner puts Apple’s US market share at 12.9 per cent, with a 21.5 per cent growth in PC [Mac] shipments.”

Korolov reports, “So, what is Apple doing differently? The answer, not surprisingly, is not much. Apple hasn’t changed, but the world has… Whereas enterprise IT managers once tried to keep a tight lid on new hardware accessing the network, the trend toward a new open attitude is described in two of the big buzzwords of the day: consumerization of IT and BYOD (bring your own device.) Then there’s the new generation of employees entering the workforce who are demanding computers that they’re already familiar with – and that means Macs.”

Read more in the full article here.

MacDailyNews Take: A tiny chunk of snow atop a mountain begins to roll and… Boom! The Dark Age of Personal Computing finally, blessedly comes to an end!


        1. “Bigger” than PCs, yes, but DEC’s blockbuster hit, the VAX, was considered a “minicomputer.” It was very popular with corporate and institutional departments that could finally run their own IT without being beholden to the mainframe guys. Sound familiar? Later, DEC made quality PCs that won design awards and they even offered them in college bookstores. But Apple blew right past them with it’s radical OS and hip cachet. Meanwhile, IT chose to dance with IBM.

  1. The biggest force of change is the Apple familiar workers entering the job force and gaining positions of power and authority. I have a picture of a college lecture hall in which our of 300 students 95% are using Apple laptops. As these student mature into leadership positions they will bring their preferences with them…and for computing that means Apple.

  2. Regarding all these idiots who declare a tablet to be a ‘consumtion’ device and not powerful enough…

    It wasn’t so long ago that the argument about laptops Vs desktops was you traded power for portability and laptops were underpowered and unsuitable for ‘serious’ work. Moores Law ensured that this was eradicated pretty quickly.

    I am going to predict that in 5 years time an iPad will be the only device you need.

    iCal me 🙂

    1. Well, as a developer, I’ll still need a desktop comp. Steve is right, they’ll be like trucks, only people like me will need them. If you’re just doing office / web stuff, iPad already fulfills that role very well.

      I would’ve added “word processing” to that list, but one benefit of iPads is that printing is much less necessary. Why format something for printing if it will never be printed?

  3. In ten years from now there will be: the “iPad X” (as in 10) from Apple with 40% of the market running on iOS, the Microsoft-Samsung-Dell’s “Portable Electronic Tablet PET B2C” with 50% of the market running on WindLinX and around fifty others (Archos, Sony, etc.) with 10% of the market running for their life. All will be 15-inch and foldable. The desktop computer nor the laptop will no longer exist.

    1. Dont get me wrong, I love my iPad, but I don’t see myself juggling between email, Excel, and Keynote as I put a presentation together on an it. A desktop with a large screen still has a place… unless innovation changes everything.

      If I can plug my iPad into a dock that gives me a large monitor with multi-window views, a mouse, a keyboard, full version software…. game on.

  4. Hey I like tablets as much as the next guy but to say that tablets are going to replace notebooks is fallacy at best. Yes, they’re consumption devices. Yes, they’re convenient to hold for reading ebooks. But to say that tablets are replacing notebooks? No way Jose. Cars & trucks, cars & trucks.

    The day tablets replace notebooks will be the day Obamacare turns us into zombiefied crackheads dependent on state aided assistance for everything we do.

    1. A post from Ballmer’s left nut, 10 years ago…

      “Hey I like notebooks as much as the next guy but to say that notebooks are going to replace desktops is fallacy at best. Yes, they’re consumption devices. Yes, they’re convenient to hold for reading ebooks. But to say that notebooks are replacing desktops? No way Jose. Cars & trucks, cars & trucks.”

      1. That’s actually pretty funny. Ten years ago (April 2002) I bought a top of the line Titanium PowerBook G4 667 and never looked back at desktops. I actually still use that TiBook every now and then and it runs fine, albeit a bit slow, and it boots into OS 9 for nostalgia 🙂 . Since then I’ve had a BlackBook, a WhiteBook, and now a MBP from last February. Aside from using my wife’s iMac for convenience sake I haven’t felt like I needed more power than what the laptops have been able to provide.

  5. The corporate business world drove the PC companies into the ground, by insisting they deliver Windows boxes with razor-thin margins.

    Apple’s customer has always been the consumer, whereas the PC makers viewed consumers as an afterthought.

  6. That last quoted sentence is the most telling: Apple’s hard push into education (HS and university) is paying off in spades now, as students graduate, enter the workforce, and demand a better computing experience. That education snowball was already an avalanche–now it’s hitting the work world!

    1. The strong resurgence in educational market share for Apple is critical. As you pointed out, those kids have become familiar with the Mac and iOS products and will carry that knowledge into their future careers and families, even if they are forced to use Wintel for a while. Things are looking very good for Apple going forward.

      In the early days, Apple was highly successful in education with the Apple II/II+. Apple gradually declined in education because of cost. But when Jobs returned, Apple renewed its push into the education sector. The original bondi blue CRT iMac was clearly focused on education as well as the general consumer. Apple has made great strides since then, and the iPad is the ultimate device. If schools use Airplay then students can easily share and demonstrate their work to the classs, etc.

  7. Remember 70% of APPL earnings is due to iOS success. Sales of Mac and the increase in numbers due to over all sales. iOS is Leading Apple out of the Dark PC era… The snowball is due to the handheld devices… And integration of this ecosystem has shone a beam of light seen in Lion. Consumer products leading Prosumer machines. Apple is defining as all other companies – where to make the next move. Market share gains are great. And the excitement is snowballing – lets hold on an see Apple to continue to surprise us. I think Lion will show some news on new Products soon to be seen. Like ProLevel tablets…. Apple leading again before others the MacBookAir seems likely case to start this direction.

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