“Apple Inc. is moving forward with its assault on television, following up on the ambitions of its late co-founder, Steve Jobs,” Jessica E. Vascellaro and Sam Schechner report for The Wall Street Journal. “In recent weeks, Apple executives have discussed their vision for the future of TV with media executives at several large companies, according to people familiar with the matter.”
“Apple is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to people briefed on the project,” Vascellaro and Schechner report. “In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple’s technology could recognize users across phones, tablets and TVs, people familiar with the talks said.”
Vascellaro and Schechner report, “In at least one meeting, Apple described future television technology that would respond to users’ voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels… Another person familiar with the talks said the types of new services Apple and the media companies are discussing could be done with Apple’s existing technologies, which include its Apple TV set-top box… The TV device Apple is working on would use a version of Apple’s wireless-streaming technology AirPlay to allow users to control it from iPhones and iPads, according to people briefed on the matter.”
Much more in the full article here.
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