Apple meets with media executives to discuss TV plans, say sources

“Apple Inc. is moving forward with its assault on television, following up on the ambitions of its late co-founder, Steve Jobs,” Jessica E. Vascellaro and Sam Schechner report for The Wall Street Journal. “In recent weeks, Apple executives have discussed their vision for the future of TV with media executives at several large companies, according to people familiar with the matter.”

“Apple is also working on its own television that relies on wireless streaming technology to access shows, movies and other content, according to people briefed on the project,” Vascellaro and Schechner report. “In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple’s technology could recognize users across phones, tablets and TVs, people familiar with the talks said.”

Vascellaro and Schechner report, “In at least one meeting, Apple described future television technology that would respond to users’ voices and movements, one of the people said. Such technology, which Apple indicated may take longer than some of its other ideas, might allow users to use their voices to search for a show or change channels… Another person familiar with the talks said the types of new services Apple and the media companies are discussing could be done with Apple’s existing technologies, which include its Apple TV set-top box… The TV device Apple is working on would use a version of Apple’s wireless-streaming technology AirPlay to allow users to control it from iPhones and iPads, according to people briefed on the matter.”

Much more in the full article here.

Related articles:
With Siri TV, Apple will dismantle the TV networks – December 16, 2011
Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011
Apple will reinvent television – December 2, 2011


  1. If your iPad/iPhone/iPod Touch is going to be your tuner/source and you’re just going to send it via Airplay to a built in Apple TV, the only advantages of an Apple Television will be a better panel, better styling and the current Apple TV being built in. These are all ultimately going to cost more than current TV’s which is going to really limit the market for it. Combine with the fact that there is no way that streaming is going to take over from existing sources completely (especially worldwide as there are so many systems) then I really can’t see why a full blown TV is going to give them any more of a foothold than a cheaper standalone Apple TV as it is now.

    1. “These are all ultimately going to cost more than current TV’s which is going to really limit the market for it.”

      Don’t count on it. Apple has honed their skills in selling higher priced products.

  2. The future of television is what it always was; Consumer driven.

    On demand, on any device, anywhere.

    That means Apple’s servers will host or route content of all kinds. This already exists of course… But when you add Siri and Minority Report style gestural control you suddenly have total control, total access. For live events, iCloud stores them until you want to watch… Like a DVR but viewable anywhere. First run films will debut on Apple TV too but not many at first… But Apple is likely to, as many others have previously actually fund the production of content.

  3. Okay, I’ll admit there *is* one killer feature Apple could add to an HDTV that noone else has or can just copy with software – individual camera lenses placed between the pixels – it would allow true eye to eye communication and Apple actually has patented the idea. Add this to broad content only available with an ATV/iTunes, allowing me to forgo my ISP+settop box and I could possibly justify buying one over competitors. I just don’t think they’ll do it as it’s too risky.

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