Lumia a loser: Brokerage firm slashes sales estimates on Nokia’s flagship Windows Phone

“Nokia‘s ambitious and expensive launch promotion for the Lumia 800 has fallen flat, according to European market research, with only a little over 2-percent of those surveyed saying they firmly intended to buy the new Windows Phone,” Chris Davies reports for SlashGear.

“he results of the Exane BNP Paribas poll prompted the brokerage firm to cut its quarterly sales estimates for the Lumia 800 to 800,000, Times of India reports, down from previous expectations of around 2m units,” Davies reports. “Even at 800,000, the firm’s predictions are still more enthusiastic than some we’ve seen. Pacific Crest announced expectations of just 500,000 device sales for the quarter, and Nokia execs’ smack-talk about rival platforms has been met with derision rather than delight.”

Davies reports, “Even the previous whispers of a buy-out by Microsoft have reignited, with sources suggesting a deal could be announced as early as the first half of 2012.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Touch” for the heads up.]


  1. Microsoft can buy Nokia if it wants, but that still won’t get people to like Windows Phone. People have too many bad memories of using Windows, why would they want it on their phone?

    Please buy Nokia, Microsoft, so you can place it next to those stellar purchases like Sidekick that worked so well for you.

    1. At the very least the Windows Phone 7 does seem to be a unique creation unlike Android. It doesn’t look or act exactly like the iPhone and from what I understand it doesn’t have big chunks of someone else’s code in it.

      I”m still not giving up my iPhone though lol

    2. I think Windows 7 phones are better than the 100% copycat Android phones. At least Microsoft does not attempt to ape the iPhone totally (it does marginally with the apps store and retail experience) but has come up with a refreshing new approach. That I can grudgingly tip my hat towards Microsoft. To compare the Windows 7 phones with the iPhones, a thousand years, no way.

      1. If Nokia can bring a reasonably priced unlocked GSM or LTE version of the Lumia 800 it would sell well. For me, I would hope that on WP7 there’s an app that does free tethering.

        1. Tethering is controlled by the wireless providers. It will never be free, if they can possibly help it. They may offer bundles to lower the cost to try and grab market share. But the dumb pipes won’t want to give up the jacked up profits until they absolutely have to do so. Sprint, for instance, is desperate enough to attempt to offer more value for the monthly fee. Too bad their data throughput is lower than the rest.

          If their is free tethering on WP7 devices, but not on iOS and Android, then you can bet that Microsoft arranged some type of subsidizing agreement with the wireless providers to incentivize sales. Microsoft is all about giveaways to attract reluctant consumers. The wireless providers might go for it because they want to break Apple’s hold on their nads. They want to go back to the good ole days when they called the shots. Ain’t gonna happen!

    3. Daggar, you’re absolutely right. I know the Nokia Lumia 800 will do great things for Nokia and Microsoft.

      Stephen Elop & Steve Ballmer – may they both remain CEOs for as long as it takes!

  2. It might take many years, decades or more even if Microsoft’s office and OS businesses would immediately disappear.

    Their huge corporate software and services division would still generate billions of dollars of net profits per quarter.

  3. This is another product of viral campaign paid by rivals to spread misinformation. Contrary to previous sell-out reports in 4 countries in Europe, I don’t give a shit about survey nor prediction anymore until I see the real numbers. As far as I know I love my Nokia L800.

    1. Um, what? As far as you know, you love it?
      The article is reporting the expectations of investors. These are financial folks, not swayed by fanboys or viral campaigns. The “bean counters” are saying that Nokia simply won’t end up with very many beans, or bucks.
      So your criticism is totally off target.

    2. You’re right. I heard it sold out in FOUR European countries too. Liechtenstein, San Marino, Monaco, and Vatican City. That means they had to sell at least 50,000 units. Or if everyone bought one, maybe 100,000 units!

      Although I heard the Pope was pissed that he didn’t get an iPhone 4S.

    3. So you’re not entirely sure you love your phone? What is it that you’re unsure about? The phone itself? The wierd ’tile’ thing that leaves the user not quite clear which tile he/she should be tapping? What then? C’mon then, enquiring minds want to know.

  4. From what I see among my friends, there are a lot of people out there – non-techies – who don’t know the difference between iOS and Android, and just figure out which one they like, as they make other purchases like a coffee machine or a vacuum cleaner. There’s no emotional attachment to a brand – like the fanboys on this site like myself. There are a few MDN readers, like myself, who actually like what they see in MSPhone, but we’re not leaving our iPhones. That’s because we’re fanboys, but for the masses out there who are not tied emotionally to Apple, and aren’t Geeky enough to appreciate the unique benefits of iOS, for them Windows phone is a nice alternative. In my neck of the woods, Windows advertising has not started yet. I have not seen one ad for Windows phone, so if MS does splurge on marketing, I think they stand a good chance of being a viable third player in the market.

  5. Don’t see it the same way MM. Even if you are not a techie, committing to a smartphone, paying a few hundred bucks and agreeing to a data plan is not a casual choice. Most of the time people already have in mind what they want. Buying a handheld computer for your own is an experience that should be emotional and exiting. Buying anything Windows is anything but emotional and exiting.

  6. MSNokia isn’t attempting to dethrone iPhone with the Lumia.

    They’re just practicing how to integrate software with hardware (a novel concept) in case the MS legal team dethrones Google’s Android copycatware.

  7. I have one and it works great. If you change your iPhone 4S for a week with a Lumia you dont want him back. Its just a next-gen phone OS combined with the great quality of Nokia. Something simple as a rubber case around the phone so well designed it fits like a clove. I like the Clear Black technology, it makes wp7.5 shining. It wont sell because of stupid reviewers that owns iPhones or Androids. It will sell to smartphone users who want a simplified phone. Its not a PC its a Phone! And thats something Microsoft did well, so well its next-gen OS.

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