Flipboard: iPhone app debut triples ‘page flips’ in first week

“Flipboard’s iPhone application has clocked up a million downloads in the week since it went live,” Robert Andrews reports for paidContent.

“Interestingly, while Flipboard’s iPad app was previously seeing around 650 million ‘page’ flips per month, the new format addition has brought that on course to two billion flips per month at time of writing,” Andrews reports. “The iPhone app, which also works on iPod touch, has tripled engagement on this metric, Flipboard says.”

Andrews reports, “Whilst the large-screen iPad version can display multiple article summaries on a single page, mobile Flipboard pages show only one, requiring the user flip more.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


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