Is there a market for a 6-inch iPod touch to take on Nook Tablet, Kindle Fire?

“In the wake of Amazon’s 7-inch Kindle Fire tablet launch, Barnes & Noble has shot back across the Amazon bow with their own vision of a 7-inch device. Yesterday saw the release of the 7-inch Nook tablet,” Mark Reschke writes for T-GAAP.

“7-inch products positioned as fully functional tablets will fail. The smaller-than-iPad designs carry cheap price points, but, for a bit less, an iPod touch can be had that fits into one’s pocket, has better battery life, and commands [far] more apps than anything in the market place,” Reschke writes. “The 7-inch market is as of yet unproven, and while old rumors point to Apple getting into the race with an iPod touch, the question is, will they?”

Read more in the full article here.


  1. Maybe there is such market, but under Jobs Apple definitely was not going into it.

    However, Apple has very specific patent that would allow to solve UI scaling problem. New sensors could feel finger as it approaches to certain place of the screen, before it touched the surface, and the OS scales up this part of UI so even on smaller screen device owner could use fingers to control the device and software.

    However, such sensors might take years to develop and move them to mass production. Until then, Apple will hardly release smaller version of iPad.

  2. I would like to have something more portable than an iPad (can fit into a pocket), but larger (more usable) than an iPhone or iPod. I definitely see a market for a 6″-7″ model.

    I think Apple would sell plenty of them…

  3. Yes, and I’ve been wondering why Apple didn’t have something in this category prior to the Kindle Fire or Nook.

    The iPod Touch has been transformed first and foremost into a hand held gaming machine. Why not make a 6″-7″ iPod Touch Pro own this market?

    Although Apple says screens smaller than 10″ aren’t suitable for Apps, I’d argue that it would be much easier to use Apps on a 6″-7″ screen than on a 3″ iPhone screen.

    Really surprised this didn’t get released at the last event seeing as the iPod lineup didn’t receive much of an update. Would have been perfect timing before the holidays.

  4. Quick poll of creatives here (snappers, designers, artbods etc) indicated a clean-sweep: “Yes purleeze” to an iPad Nano.

    All want a smaller form factor, but retaining all capabilities.

  5. yes, a 5.5″ touch would be very popular. perfect size for games (same as Sony Vita). more pocketable than 7″. scaled up iPhone apps would still look good, tho no longer retina display. and could be priced at just $299, or even less. kids would love it.

    Apple can’t leave the entire market between big screen and small screen tablets to everyone else. Jobs was right that shrinking big screen apps was a mistake. but that doesn’t apply to expanding small screen apps somewhat.

    1. I’d be happy to have an iPod Touch that had a display size of at least what those oversized Android smartphones have. 4.3 or 4.5 would be sufficient with a nice Retina Display. I’d be surprised if Apple couldn’t manage to keep a 64 GB model at $399. It just seems as though everything Apple has is going into the iPhone since it’s their main moneymaker. It would seem that the iPod Touch should be a moneymaker with a slightly larger Retina display and an A5 processor. It would make it that much more of a capable gaming device and also for point-of-sale device in stores for employees to carry around.

      I’m definitely not trying to second-guess Apple’s intentions since I don’t actually know what they are. I’m only looking at this from my single person point of view.

  6. We are seeing the next phase of the “iPad market.” Apple’s competitors are realizing that it is a money-losing proposition to try going head-to-head against iPad, by (trying to) matching hardware specs, software features, and price. They produce and “ship” millions of such devices, and they sit in someone’s inventory until the inevitable money-losing fire sale.

    The “next phase” is the competition focusing on “niches” that Apple intentionally ignores. That’s what happened with the “iPod market.” Early on, there were products that competed directly with iPod (or tried to), but the competition mostly gave up and those that remained focused where Apple did not want to go.

    For tablets, one niche market is the cheap tablet. Another is the mid-sized (between iPad and iPod touch) tablet. Kindle Fire is both.

    Apple’s approach with iPod was to establish itself as the overwhelming winner at the high end, then go after the low(er) end. So I think there will be a smaller iPad (not a larger iPod touch). I think what will actually happen is the high-end iPad getting slightly larger to about 12 inches (with higher-resolution display) at the same weight, and a smaller iPad being released at about 8 inches with much lower weight.

  7. iToo welcome a smaller form factor with the same aspect ratio and a Retina Screen. iPonder it will happen. iCal please. Listening to Dylan as I type. Something to protect… I’m younger than that now. I ain’t gonna work on Maggie’s farm NO MORE! 🙂

  8. I think this really comes down to component pricing, and Apple being able to maintain it’s margins. They don’t like loss leaders.

    iPod touch currently is priced: $199 to $399.
    iPad 2 is priced $499 to $829.

    The cost of iPod touch would have to drop to fit the middle sized product into the line up. Say 99 to $250 to make room for a $299 and $399 product.

  9. My guess is Apple wouldn’t bother making a new size of iPod Touch. It would cost Apple more money to have a second iPod Touch, of a different size. It would take away from sales of the existing iPod Touch. My opinion is Apple already has a good size for the iPod Touch in that it can neatly fit into most pockets. While the iPad is the perfect size for what it does.

    I rather think having something bigger than an iPod Touch and smaller than an iPad would just be an awkward size. It wouldn’t fit into most pockets and it would be too small for reading newspapers for too long.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.