Barnes & Noble takes aim at Amazon’s Kindle Fire with new Nook Tablet

“Barnes & Noble Inc. lifted the wraps Monday on a new tablet device for its Nook family of electronic readers, a move the retailer hopes will keep it competitive against rivals in the market such as Amazon.com and Apple Inc.,” Dan Gallagher and Andria Cheng report for MarketWatch.

“Similar in design to the Nook Color that hit the market last year, the Nook Tablet features a faster processor and high-definition [7-inch] touch screen, as well as double the memory of its 8-gigabyte predecessor, with a slot that can expand that capacity by another 32GB,” Gallagher and Cheng report. “The Nook Tabet has been priced at $249, and the company said it will be available near the end of next week.”

Gallagher and Cheng report, “Barnes & Noble CEO William Lynch criticized the new device from his archrival as ‘deficient as a media tablet’ and described his company’s approach as more open, given that Barnes & Noble does not have a large base of other services it is trying to sell through its device. ‘The Kindle Fire is a vending machine for Amazon’s services. They are trying to lock consumers into their ecosystem,’ Lynch said at the Manhattan event. ‘We created this category of a hybrid tablet, so we know what people want to do with them. In a word, we are more open.'”

Read more in the full article here.

Related article:
Barnes & Noble expected to unveil 7-inch Nook Tablet on Monday – November 6, 2011

17 Comments

    1. Yep, this has been bugging me for a while, the labeling is the last ditch effort of a hardware vender trying to stay a float.

      Notice how ” open” isn’t really yelled out as much about ‘droids?

      Hearing Nook use the line tells me they are not ready to play with the group, which is a shame, thier earlier model showed promise, not to me, I didn’t settle, I’m typing this on an ipad2 .

  1. I think this is exactly the direction the iPod touch should be taking – larger screen. $199 for the touch and $50 more for the Nook Tablet. 3.5″ vs. 7″. No contest really. 3.5″ seems Lilliputian by comparison.

    1. iPod touch needs to be updated with the iPhone 4S hardware first–new cpu and camera. Then add an Apple designed VOIP–Facetime w/o the face.
      These gizmos lack many of the hardware features of even the current iPod touch–no camera, Blutooth, gyros, accelerometers, or compass and Apple seems convinced that a 7 inch screen is silly. (not saying I agree, but..)

      Also doubt Apple would wedge in a new product between the iPod touch and the iPad and the iPad touch is too valuable in capturing the teenage and POS markets where 3G is unnecessary or too expensive. Maybe an iPod touch with pay as you go 3G like the iPad.

    2. yes, i bet a 5.5″ iPod touch would be a big hit. and become the top PGP – same size as Sony’s new Vita, but much more.

      and that would still leave room in your pocket for the rest of your pack.

      i was surprised Apple did not update the touch to the A5 chip this year. maybe supplies were just too tight due to the 4S demand, and so it had to wait until next year. Apple just cut the price some instead.

    3. Again the anonymous coward fake ‘Ballmer’s left nut’ has been let out of its cage. The creature emits squeaky sounds that translate to: “3.5″ seems Lilliputian by comparison.”

      It’s supposed to be ‘Lilliputian’ dumbass. It’s a POCKET DEVICE. No 7″ slab is going to fit into any pocket. I have the iPod Touch 4 and love it. If I want a BIG one, I’ll get one with a BIG screen: An iPad.

      The 7″ market niche is imaginary and unprofitable. Comparing the capability of a Nook to that of an iPod Touch is hilarious. Are you attempting to be a ‘ZuneTang®’ equivalent? Not working.

  2. Yep, this has been bugging me for a while, the labeling is the last ditch effort of a hardware vender trying to stay a float.

    Notice how ” open” isn’t really yelled out as much about ‘droids?

    Hearing Nook use the line tells me they are not ready to play with the group, which is a shame, there earlier model showed promise, not to me, I didn’t settle, I’m typing this on an ipad2 .

  3. “We created this category of a hybrid tablet, so we know what people want to do with them.”

    This is CEO jargon meant to mask ignorance. Tell us what people want and how being “open” potentiates that? Why would a “hybrid tablet” have any different uses that a regular tablet? It seems that, at this junction, “hybrid” is really just a euphemism for “limited”. I can see in certain instances where a 7″ tablet is better for reading than a 10″ tablet, eg while standing on public transportation. That is, those situations exist, but there are very few of them. For the other 99% of the time as a reader, the smaller device size is not helpful. It also hinders most other uses relative to the 10″ screen.

  4. At last the distinction between the Amazon Kindle Fire and the iPad has been made blatantly clear: They don’t compete.

    The Amazon Kindle Fire is Amazon’s very LATE response to the Barnes and Noble Nook. Now the Nook pulls a leapfrog manoeuvre and . . . the race is ON!

    Apple does not and need not care. 😎

    1. This is very good, because the Nook creates some serious competition for the Fire. You definitely get $50 worth over the price of the Fire with a larger screen, SD slot and double the memory.
      Yet they both completely undermine Android OEMs and the Android OS by offering subsidized prices and ancient versions of the OS with very limited subset of hardware capabilities.

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