Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, the vast majority of those under the age of 44 now have smartphones.
In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter.
As the smartphone market continues to expand, and ahead of Apple’s record-selling iPhone 4S launch, Android holds 43 percent of the market.
Apple is the top smartphone manufacturer, with 28 percent of smartphone consumers sporting an Apple iPhone model.
Source: The Nielsen Company
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Nielsen: Apple the number one U.S. smartphone maker with 28% share – July 28, 2011