“Why will Apple’s name as bastion of the information age last into the ages?” Michael Sinanian asks for VentureBeat.
“Because their ecosystem of software and services will keep everyone entrenched in their system, making it too costly and inconvenient to switch over to other providers,” Sinanian asks. “Each new purchase opportunity will yield to Apple, reinforcing their presence in consumers’ minds. These recurrent purchases are not only good to the public image but also to the bottom-line… To compete against this strategy, companies will need to fight over the consumer experience. Apple has understood this for a while (that’s why they don’t advertise detailed specs like RAM for iPhones and iPads). The entire battlefield has changed. Even the late Apple CEO Steve Jobs is quoted in his latest biography as saying that competitors like Microsoft and [Google] Android ‘just don’t get it’ (referring to the overall consumer experience).”
Sinanian asks, “Apple has built a vast playpen, locking in its customers with walls as high as the sky… [and] Apple is likely to extend this playpen to televisions soon… Thus, Apple is well-placed to re-revolutionize the TV market and be recognized for it through the ages.”
Read more in the full article here.
MacDailyNews Take: If this is “lock-in,” please Apple lock us in even more! Our advantages and capabilities over those who don’t wield MacBook Airs, iPhone 4Ses, and iPad 2s are already immense.
[Thanks to MacDailyNews Reader “Dow C.” for the heads up.]