“Steve Jobs,” the widely-anticipated new autobiography by Walter Isaacson, provides an inside look at the Apple founder’s professional and personal life.
Simon & Schuster, publisher of the new book, recently interviewed Isaacson and shared the video with The Daily Ticker.
In the accompanying video, Isaacson talks about the development of the Macintosh computer and why Jobs became so upset with Microsoft’s Bill Gates.
[Thanks to MacDailyNews Reader “Karl Viklund” for the heads up.]
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To be correct, Jobs decided that he wants to run Macintosh project after Apple’s management moved him away from Lisa 2/3 team.
We have to remember that in the 1980s Jobs did not have executive authority at Apple, he was chairman of the board. This occupation formally only requires to deal with the board meetings and committees once or twice per quarter and that is it. Jobs stayed as Apple employee without concrete position as “free artist” or something.
By the end of his life, Jobs again became chairman of the board and en employee of Apple with no formal position.
I hate to be pedantic, but Steve Jobs, as well as being chairman of the board, was also the CEO.
Certainly he had responsibilities far beyond what any “normal” CEO would adopt, but to say he had no formal position… are you misinformed or simply lying?
Jobs was not CEO in his first go round with apple you are misinformed
Yes, this is why Jobs described his early 1980s time at Apple as “second garage” phase. Jobs used pirate flag for Macintosh team since Apple barely tolerated Jobs and others. Apple management allowed this project only because they felt “moral responsibility” to allow the co-founder do what he likes to do.
Also, before Apple II (I) was created by Steven Wozniak, the idea behind creating an integrated solution, actual personal computer in contemporary understanding — desktop universal computer that uses/connects to display and keyboard, was by Jobs.
Before that “personal computers” were boxes with tumblers or “do it yourself” kits that had nothing to do with PC concept of Apple II. There were mini-computers similar to PC concept, but these were mini computers, not personal computers — hence the name.
So we should not forget the importance of Apple II (even Apple I, though not being actual “PC” yet, offered level of integration that did not exist in the industry).
a little misleading because the Mac did not launch the home computer revolution – it was the Apple II, TRS-80 Model III and Color Computer, TI 994a, Commodore Vic 20 and 64, and then the IBM PC, PC Jr. and all the clone compatibles. Yes, the Mac was in there too, but I did not feel it was dominant at the time. It was more expensive than a lot of the clones. DOS actually became dominant, not the Mac OS, and then Windows 3.1, 95, etc. Meanwhile, without Jobs, the Mac did not accelerate much. The NeXT computers were awesome – from personal experience – nothing else could touch them, but they were more expensive too.
Just want to set the record straight that the Apple II was key, the Mac though, not sure that it was as dominant as people like to think it was at the time. Even now, Mac is clearly superior, but PCs maintain more market share due to price and ubiquitous of Microsoft Windows in all its painful versions. I think the Apple II, the Lisa, the design of the Mac, the NeXT machines, NeXTStep the OS, the iPod, the iMac, iPhone and iPad, Macbooks, they are so inspiring and all came from Jobs.
While PC revolution started with Apple II (and the followers), Macintosh could be called as Second PC revolution.
If you consider tablet as personal computer, then iPad is Third (Post-)PC revolution.
Revisionist history.
“Steve Jobs,” the widely-anticipated new autobiography by Walter Isaacson
Umm… am I mistaken or is it impossible to have someone else write your autobiography?!?
Enough already!
Being and old dude , original Mac owner and having ordered the Bio from Amazon , I would like the rare pleasure of getting to read the (Guttenburg) book!!!
MDN, why do you post Flash videos, of all web sites?
This video also keeps connecting to macromedia’s site, as Little Snitch reported. If you don’t allow it, the video won’t even run.
Many are unaware of the way Microsoft bullied retailers like Best Buy to eliminate Apple products and software from their shelves. There were few internet sources at the time so, you had to go to obscure computer shops and graphic supply companies to buy Apple products or second party software. At least outside the large market areas. This gave Microsoft and IBM (and IBM clones ) a huge market advantage that they still enjoy today.
funny how after two new OS releases the majority of PC users prefer to use an OS that was introduced in 2001. Would you say Microsoft has been stagnant while Apple has raced away? I would.
Please get this straight. Isaacson’s book about Steve Jobs is not an “autobiography”. Do I have to spell out why? It’s an easy thing to overlook but I know MDN can do better.
MDN is rubbish – they can’t do better. This is as good as it gets.