Mac, iPhone, and iPad user Rush Limbaugh today covered Apple’s impending “Let’s Talk iPhone” event on what, since its inception on August 1, 1988, is the highest-rated talk radio show in the United States. The 3-hour Rush Limbaugh Show airs daily on a network of approximately 590 AM and FM affiliate stations:
Limbaugh said, in part:
Over all of the years that I’ve been hosting this program — 23 — I have been an evangel for Apple Inc. products. I love them, and one of the things that I have always done on this program is talk about my passions and share my passions with all of you. I think a large part of life is passion. When you find it, when you have it, it’s fabulous. It’s a magnet for other people, and it’s self-invigorating, and sharing those passions is something that I thoroughly enjoy. Over these 23 years, each time I would discuss Apple products — a new one that I couldn’t wait to get or one that I was having problems with or frustrated with — I’d always get e-mails from people, “Would you stop talking about Apple? They’re nothing but a bunch of liberals! I don’t want to hear about Apple. Why do you talk about Jobs? It’s nothing but a bunch of liberals.”
I talk about Apple and Jobs because I love greatness. I just love greatness. I am fascinated by it. I am intrigued by how it happens. I’m intrigued about every aspect of greatness and excellence, because it’s so genuinely rare. It is genuinely rare and exciting, and I am mesmerized by it. I’m inspired by it. I’ve many times told people (and you, too) that one of the greatest perks of the good fortune that I’ve had has been to meet people. I have had the opportunity to meet people who are the best at what they do, and that is exhilarating and fun and inspiring to me. So I attach myself to these things that create childlike wonderment in me. It’s difficult as an adult to have childlike wonderment. How soon do we all outgrow the excitement that as children we all felt on Christmas Eve, and how many of us wish by magic that we could recapture it?
To find out — to rediscover that total, unbounded passion of childlike exuberance, excitement, innocence, uncluttered by the rigors of life lived as an adult. And for me, speaking honestly, the introduction of every new Apple product ignited that in me. That’s just me. I am fascinated by what Apple products do; how they do it, the invention process, the whole way. I would have loved — and I would never get this opportunity; it would never happen, but I would have loved — to be the guy to write Jobs’ biography. I would have loved to have had the chance to just pick his brain and find out what it was about him. Because he wasn’t very self-revealing. I guess the most he revealed about himself was that Stanford commencement speech in 2005. It didn’t matter to me that Steve Jobs was a liberal. It disappointed me for his sake, but that is not who he was to me.
Steve Jobs epitomized American exceptionalism. His life epitomized it. His philosophies epitomized American exceptionalism. The fact that he was a liberal, to me, was one of the greatest contradictions. But that is of no matter and no concern now. This past Tuesday they introduced the iPhone 4S, and I told you that on Monday I felt like it was Christmas Eve — and it was for me — and at age 60 I was able to feel like I did as a kid on Christmas Eve when I was eight or nine. There hasn’t been, in the last ten years, an Apple product that has not created wonderment in me, that has not exceeded my expectations. Using Apple products is genuine fun for me; and at the same time, they have increased my productivity. I know I’m making this sound like it’s a lot about me but it’s the best way to explain all this to you. What Jobs did literally changed the way human beings receive-transmit-enjoy all media. One guy did this. He had a lot of great people around him, but one guy did it. One guy’s vision. To me, it’s mind-boggling.
I’m sad that he’s dead.
Much more in the full transcript here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
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