More blood on Apple iPod’s Click Wheel: Zune hardware gone from Microsoft site (Updated: They’re baaack!)

“Microsoft has removed references to all Zune hardware from the official Zune website, signaling the final nail in the coffin for the media player that failed to gain traction against Apple’s iPod lineup,” Sam Oliver reports for AppleInsider.

“As first noted by tech journalist Ed Bott, Microsoft’s Zune.net website was updated on Monday to remove all references to devices,” Oliver reports. “Microsoft last updated its Zune hardware in 2009 with the Zune HD, which aimed to take on Apple’s iPod touch with an OLED multi-touch screen and access to the $15-per-month unlimited download Zune Pass service.”

Oliver reports, “Microsoft has yet to officially announce that the Zune HD has been discontinued, but it’s a logical step as the market for devoted media players continues to shrink with more powerful smartphones offering the same or better functionality in a multi-purpose device… Reports first began to surface in March that Apple sic] planned to abandon its line of Zune media players.”

Read more in the full article here.

UPDATE: 3:02pm EDT: “Later Monday, the site was updated and the Zune HD hardware appeared on the site once again. A spokesperson for Microsoft told Bott the removal of the device from the page was a ‘mistake,'” Oliver reports.

MacDailyNews Take: Imagine is Apple deleted iPods from their website and then claimed it was a mistake. Well, since nobody buys Zunes anyway, for Microsoft, we guess is is a minor mistake. It’s pretty amazing that somebody noticed Zune going AWOL at all.

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33 Comments

  1. Two items…

    http://www.zune.net/en-US/products/zunehd/default.htm

    and

    the article says…

    Reports first began to surface in March that >>>Apple<<< planned to abandon its line of Zune media players, first launched in 2006. Bloomberg cited anonymous sources who indicated Microsoft would shift the Zune brand toward its music store and subscription software, which will is available through handsets running its Windows Phone mobile operating system.

    Wrong its Microsoft!

  2. Oliver reports, “Microsoft has yet to officially announce that the Zune HD has been discontinued, but it’s a logical step as the market for devoted media players continues to shrink with more powerful smartphones offering the same or better functionality in a multi-purpose device… Reports first began to surface in March that Apple planned to abandon its line of Zune media players.”

    Apple made Zune media players? Did I just cross in to an alternate reality? If so, this is HELL!

  3. “Reports first began to surface in March that Apple planned to abandon its line of Zune media players.”

    phew, and i thought they were going to continue to beat that dead horse.

  4. Informative unbiased accurate news about Apple is interesting and what I think most readers want. Constant negative news about competitors seems a bit childish. C’mon MDN, you can do better.

  5. Really, this is confusing because it’s just a matter of semantics. Technically Microsoft stopped selling the Zune in 2006. On the other hand, as long as they have stock, they’re still “available”.

    It would simplify things to just state when Microsoft made the last Zune, which was in 2009.

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