Beleaguered RIM slashes price of anemic-selling 7-inch BlackBerry PlayBook in half for Rogers employees

“Research In Motion co-CEO Jim Balsillie revealed on the company’s second-quarter earnings call that RIM would soon be dropping prices on its BlackBerry PlayBook tablets,” Zach Epstein reports for BGR.

“While the new price points have not yet been disclosed, it looks like the first move in carriers’ efforts to clear their shelves actually started this past Tuesday,” Epstein reports. “Long-time RIM comrade Rogers has launched an internal sale on each of RIM’s three PlayBook models, and company employees are now able to purchase the slate at discounts of up to 50% off.”

Read more in the full article here.

MacDailyNews Take: Amateur hour is almost over; let the liquidation begin! So, Rogers employees, who’s up for blowing $250+ on a 7-inch slab o’ crap?

One naturally thinks that a 7-inch screen would offer 70% of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. The screen measurements are diagonal, so that a 7-inch screen is only 45% as large as iPad’s 10-inch screen. You heard me right: Just 45% as large.

If you take an iPad an hold it upright in portrait view and draw an imaginary horizontal line halfway down the screen, the screens on these 7-inch tablets are a bit smaller than the bottom half of the ipad’s display. This size isn’t sufficient to create great tablet apps in our opinion. While one could increase the resolution of the display to make up for some of the difference, it is meaningless unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of their present size.

Apple has done extensive user testing on tough interfaces over many years and we really understand this stuff. There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick, or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps… The 7-inch tablets are tweeners. Too big to compete with a smartphone and too small to compete with an iPad.

These are among the reasons we think the current crop of 7-inch tablets are going to be DOA. Dead On Arrival. Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers who jumped on the 7-inch bandwagon with an orphaned product.

Sounds like lots of fun ahead.Steve Jobs, October 18, 2010

Related articles:
More blood on Apple iPad’s touchscreen: Sharp pulls plug on main ‘Galapagos’ tablets – September 15, 2011
More blood on Apple iPad’s touchscreen: Dell’s Streak 5 tablet is dead – August 12, 2011
More blood on Apple iPad’s touchscreen: Plastic Logic abandons e-reader – August 11, 2010
Apple’s iPad has blood on its touchscreen: eReader-maker iRex files for bankruptcy – June 11, 2010
Poof! RIM’s vaporous Android-powered tablet evaporates – May 05, 2010
Poof! Microsoft’s vaporous ‘Courier’ slate PC evaporates – April 29, 2010
Poof! HP’s vaporous slate PC evaporates – April 28, 2010


  1. Some numbskull analyst or pundit will praise the price cut as a brilliant marketing ploy.

    Sound crazy? I read as much about HP dumping their TouchPads for $100. They cited the fact HP was making another run of them as evidence of a strategy. HP is only doing another run because they have warehouses filled with expensive custom parts they would otherwise have to dump.

      1. Exactly @Jubei. Then when we Apple users laugh and ridicule the misery mongers and FUD fanatics, we get called arrogant and victims of Kool-Aid. I have never understood the point of pushing propaganda in the face of FACTS. Yawn.

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