The UK’s Advertising Standards Authority too a look at a website ad for the iPhone 4 included the claim “And it’s all contained in a beautiful enclosure a mere 9.3 millimetres thin, making iPhone 4 the world’s thinnest smartphone.”
An unnamed complainant challenged whether this claim was misleading because he believed that the Samsung Galaxy S II phone was thinner.
The ASA’s response:
Apple (UK) Ltd (Apple) said that the iPhone4 had a uniform depth of 9.3 mm. They said, by contrast, the Galaxy S II had peaks and valleys to its design; the thickness ranged from 8.71 mm to 9.91 mm. Apple pointed out that the Galaxy S II had prominent bulges at the top of the device, where the cameras lens was, and at the bottom. They acknowledged that the Galaxy S II was thinner at points, but considered that they were still entitled to make their “thinnest” claim.
Apple defended their methodology of basing their thinness claims on the thickest part of the device. They said that consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or a purse. They asserted that allowing thinnest claims to be made on the thinnest point of products would have a detrimental effect on consumers who could then purchase items that do not fit the space for which they had intended them.
Assessment:
Not upheld
We noted that the iPhone 4 had a uniform depth of 9.3 mm. We noted that the complainant objected that this was misleading because he believed the Samsung Galaxy S II was thinner. Whilst we noted that the Samsung product had thinner points, we considered that Apple’s methodology for making the thinnest claim was reasonable. We considered that consumers would be less interested in whether certain points of a product were thin, if bulges in the product made its overall thickness greater. Because the iPhone4’s thickest point was thinner than the thickest point of the Samsung Galaxy S II we concluded that the claim “the world’s thinnest smartphone” was not misleading.
We investigated the ad under CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation) but did not find it in breach.
Source: ASA
MacDailyNews Take: Yet another unnamed whiny Fandroid left crying over his thick phone’s inferiority to the The One, The Only, The King of All Smartphones: Apple’s revolutionary iPhone.
Suck it, Droidtard.
[Thanks to MacDailyNews Reader “krquet” for the heads up.]
Truth in Advertising…There’s no App for that.
Well said MND
Well said MDN
He was functioning at the level of Pooh.
Just because his head fit through the hole, it does not mean the rest of him will.
Nice one.
Too bad the Samsung plant had no success. Other wise we could have seen Samsung’s product marketing aping Apple’s thinnest smartphone material with a slight but eye and brain wrenching difference.
But, Samsung can still go for the vaulted thickest smartphone design next time. At least there will be no slapdown!
I’ve got the world’s thinnest wife (in certain spots)
Be careful. You may find that her patience is especially thin.
So their thinness claims have no weight?
Ah, but those Androids *are* the thinnest on quality. Hands down!
Samdung and those Droid robots are trying to get away with BS. The purposely thinned out a portion just enough to beat out Apple, and crammed the stuff elsewhere to make bulges on the device. Then claim they have the thinnest device? I almost expect them to add nothing but plastic on one end and squish it to hell so that its thinner than paper. Then release a PR claiming their POS is thinner than paper. LOL
you are right.
the judgment was correct otherwise manufacturers will just build thin parts (like antennas?) and measure that.
Samsung is a colossus and is not used to having their B.S challenged… until Apple.
I like the thinner version of MDN page layout.
My old analogue Sony phone was only 2mm thick (at the base of the antenna).
Does that make it the thinnest?
Reminds me of the story of the airline pilot, who immediately after touching down, had to use every trick at his disposal to bring the plane to a stop before running off the end of the runway. Shaking and sweating, he turned to the copilot and said “Good God this has to be the shortest runway on Earth!” “Maybe”, the co-pilot responded after looking out both side windows of the cockpit, “but it’s for sure the widest.”
What thick idiot would file such a stupid claim… A ‘roid no doubt
Samsung does single white female better than any other.
Hey, using “Samsung logic,” Apple can advertise that the MacBook Air is only 3 mm (about 1/10 of an inch) thick.
Wow MDN, juvenile much? Sometimes you embarrass yourself with the crassness of your takes. *shakes head in disbelief*
Also, is no-one sharp enough to consider this complaint could have been made by an Apple stooge for publicity purposes?
DISCLOSURE: I own a 2010 Mac Pro, 2011 MacBook Pro, iPhone 3GS, iPod Classic 160GB, Cinema Display & Airport Extreme. I have to my recollection never even touched any device running Android.
Even the average between the max and min thickness of Galaxy S II is 9.31 mm…so still more than the iPhone 4.