IDC: More mobile Internet users than PC users in the U.S. by 2015

By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. The newest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM) forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the U.S. in following this trend.

The New Media Market Model also finds:

• Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.

• Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.

• Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.

“Forget what we have taken for granted on how consumers use the Internet,” said Karsten Weide, research vice president, Media and Entertainment, in the press release. “Soon, more users will access the Web using mobile devices than using PCs, and it’s going to make the Internet a very different place.”

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IDC’s Worldwide New Media Market Model, 1H11 (Doc #230024) is the only model that provides blanket data for the most important consumer Internet metrics for more than 40 countries, the regions, and the world, based on one consistent model. Its more than 150,000 data points cover basic socioeconomic data, user numbers, access device numbers, home broadband Internet access penetration, time spent online, online activities, B2B and B2B ecommerce spending, online advertising, and consumer spending on content. This model also breaks out all numbers between the wireline and mobile segments. The New Media Market Model is delivered as a semi-annual Excel database and contains current market-sizing and a five-year forecast.

Source: International Data Corporation


  1. Last night, I got to watch GBTV’s first 2 hours on line broadcast. It was great! From what I can see, his group uses a lot of Apple products. My family watched using the Mac mini that is hooked up to the HD port of our large HDTV. (Almost no commercials.)

    The point here is that is just the first with a large group of listeners. There will be more to come and Glenn Beck put this together very well. You would think you were watching a cable show. And, if you miss the 5:00 pm live broadcast, you just watch it when you want to watch it.

    Other than the high speed internet service, there is no middle man between you and what you want to watch. All media sources will go this way over the next decade. They will have to. We may see this as the format candidates and political parties go too. No longer get the 30 second crap commercials, they could share their hole idea with graphs or charts. Wow. An informed voter. How about local events and games and the town meetings or the town’s news.

    1. Sorry. That was long. This form of media watching is our future and the iPhone, iPads and MacBook air will be great devices to watch them on. When you get home, just push the end to your big HDTV and finish the show there. Or take it out side and enjoy it there.

      The future is Apple’s to dominate and we will like it!

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