“Driven by strong market demand, Hon Hai Precision Industry Co., Ltd., Apple Inc.’s contract assembler of iPad 2, has reportedly adjusted its shipment projection for the product upward to 20 million units for the third quarter of this year, representing a 42.8% increase from its original projection of 14 million units set in early July,” CENS reports.
“Since its launch, iPad 2 has been a hot-seller in the global market for tablet PCs, with sales hitting 9.25 million units in the second quarter of this year alone,” CENS reports. “The boom has made market predictors believe that Apple’s full-year global sales of iPad and iPad 2 will cap their original projection of 40 million units in the year.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Wow. Just wow.
1) This is shipment from manufacturer. Few million units will be in transit for this quarter with the difference being for sale on early Q4 (October). Because sales are growing this surplus is bigger than that between Q2 and Q3. So Apple’s sales of iPads will be lower than whatever production figure is meant.
2) This is rumour.
It does not take a month to ship iPads to Apple.
But don’t worry, I’m sure Apple will fail anyway. [/sarcasm]
I did not write about shipping time to Apple. I meant time from China’s warehouses to end-buyers. It takes weeks.
Apple is logistics power house and it will not take weeks. Days, but not weeks.
It always take weeks. No mater how quick logistics is, it is technically impossible to be quicker than few weeks.
So when buyers of new Apple product check their serial numbers and decipher corresponding two symbols that present the number of week the device was manufactured, they always find out that the gap is about than three weeks.
Boom!
Predictions were 40M iPads for the year. 20M in CQ3 would seem to say 40M is way low. Buy AAPL now.
Greater capacity is great. If they can hold or improve greater production quantities, Apple will sell them.
Remember, Apple keeps telling everyone, “If we could have made more, we could have sold more.” More is always better!
I know. Ask any girl after she’s had her first “big one”.
When the first iPad was released, a friend of mine said that Apple would be lucky to sell a million in 2010. I bet him a six-pack that they would sell at least 10 million. He jumped at it. Man, that Yuengling sure tasted good – served with a side of schadenfreude.