“Microsoft Corp. said its Windows Phone operating system may capture more than 20 percent of the smartphone market over the next two to three years with the help of hardware manufacturers and increased marketing efforts,” Cornelius Rahn and Ragnhild Kjetland report for Bloomberg.
“Forecasts by researchers Gartner and IDC, which expects a market share of about 20 percent in 2015, are conservative, said Achim Berg, head of Windows Phone marketing, in Berlin today,” Rahn and Kjetland report.
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Rahn and Kjetland report, “Microsoft, the world’s largest software maker, is betting that Windows Phone will retake market share lost to Apple Inc.’s iPhone and handsets running Google Inc.’s Android software… In April, Gartner forecast that the Android operating system will have the largest smartphone market share during the next four years, rising from 23 percent in 2010 to 49 percent in 2015. Apple’s iOS is predicted to grow from 16 percent to 17 percent, while Microsoft’s share will go from 4.2 percent in 2010 to 19.5 percent in 2015. IDC in June predicted that Microsoft may hold a 20.3 percent market share in 2015.”
Read more in the full article here.
MacDailyNews Take: Depends on how Android fares in court and the juries are still out. If smartphone assemblers find Android is suddenly too costly to load into their devices, then they will turn to alternatives like Microsoft’s Windows Phone. Time, as always, will tell.
[Thanks to MacDailyNews Reader “Punchbowl” for the heads up.]
Seems like Microsoft makes about 5-10 bucks off each WP7 user, Google makes about 5 bucks off each Android user (Ad revenue), and what does Apple make off each iPhone user? $100? $150?
Marketshare myth.
iOS took 78%. Android registered about 15%. Blackberry 3%. Windows Mobile at 1% is BEHIND Symbian’s 2%, and MATCHES 1% of already DEAD webOS!
The Googe activation numbers are completely fake!
This sounds like what Microsoft said about Zune several years ago. And we know how that turned out.
The real number is profit share, not market share. Microsoft could conceivably get 20% — but they would need about 80% share to an Apple 20% share to be even on profit. Microsoft will always be on the losing end of phones.
btw, Google doesn’t make $5 per license — most, if not all, of that fee is around IP licensing, not going to Google profit.
Who in the world would be such a coward to post a prediction 3 years off. So much could change in 3 years. By the time the second year rolls around, they will readjust their prediction, most folks would have forgotten, and they can continue to grab extreme salaries for being wrong most of the time or being so safe, that nobody even cares.
A 20% market share is VERY possible when
Android is dead.
TOTALLY remove Androids 43% share and sure. Microsoft fills the holes.
REMEMBER – Apples original hopes in the smartphone industry in 2007, was a 1% world market share.
Competition is good for business. But I can’t stop laughing at Microsoft’s ludicrous hubris. 😆
Will the next competitor please step to the front of the line? Mind the pools of blood on the floor as you step forward. 😉