Microsoft: Windows Phone may grab over 20% share of smartphone market over next 24-36 months

“Microsoft Corp. said its Windows Phone operating system may capture more than 20 percent of the smartphone market over the next two to three years with the help of hardware manufacturers and increased marketing efforts,” Cornelius Rahn and Ragnhild Kjetland report for Bloomberg.

“Forecasts by researchers Gartner and IDC, which expects a market share of about 20 percent in 2015, are conservative, said Achim Berg, head of Windows Phone marketing, in Berlin today,” Rahn and Kjetland report.

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Rahn and Kjetland report, “Microsoft, the world’s largest software maker, is betting that Windows Phone will retake market share lost to Apple Inc.’s iPhone and handsets running Google Inc.’s Android software… In April, Gartner forecast that the Android operating system will have the largest smartphone market share during the next four years, rising from 23 percent in 2010 to 49 percent in 2015. Apple’s iOS is predicted to grow from 16 percent to 17 percent, while Microsoft’s share will go from 4.2 percent in 2010 to 19.5 percent in 2015. IDC in June predicted that Microsoft may hold a 20.3 percent market share in 2015.”

Read more in the full article here.

MacDailyNews Take: Depends on how Android fares in court and the juries are still out. If smartphone assemblers find Android is suddenly too costly to load into their devices, then they will turn to alternatives like Microsoft’s Windows Phone. Time, as always, will tell.


[Thanks to MacDailyNews Reader “Punchbowl” for the heads up.]


      1. No they didn’t say they will grow their own share by 20%, they said they “may capture 20% of the smartphone market.” Big difference, however one can hardly over-stress the “may” part of that statement, as in: I may be able to flap my arms and fly to the moon.
        Or maybe not.

        1. Yeah, I know what they said, but was looking for a more reasonable goal they could shoot for, giving them an out when they fail.

          I was going with the old “I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant” routine.

          1. Egads! What is this need to sell product at a loss?

            HP has just destroyed the tablet market & now Samsung is destroying the smartphone market?

            We truly are living in bizarro land.

  1. HA!!!!! Microshaft spewing marketing lies again around an earnings announcement. what complete crap…. Vaporware = Vaporware = VAPORWARE….

    Microshaft’s got NOTHING……………

  2. Microsoft has no equal when it comes to opining about what “might” happen with their products in the future. In other news, the TouchPad might overtake the iPad in sales by the end of 2011. Microsoft might solve all windows security flaws by October. Dell might overtake Apple as the worlds largest technology company by Christmas. Might is such a fun word.

  3. Android will only succeed long term if:

    1. Android stops obsoleting last year’s models with new releases (Apple seems to support for 3-4 years).

    2. Android coalesces into one basic consistent format even with different vendors. Otherwise it is like the 6 remotes on your coffee table that are all different (opportunity).

    Since both 1 & 2 are not likely to happen, I don’t think Android will get to 50%, unless they virtually give the phones away.


    Yesterday my university posted August (back to school month) mobile devices registration numbers on campus Wi-Fi.

    iOS took 78%. Android registered about 15%. Blackberry 3%. Windows Mobile at 1% is BEHIND Symbian’s 2%, and MATCHES 1% of already DEAD webOS!


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