Joe Wilcox has lost his passion for Apple or something

“Earlier this month I sold my 11.6-inch MacBook Air (using Samsung Series 5 Chromebook now) and iPhone 4 (switched back to Google Nexus S),” Joe Wilcox hit-whores for Betanews. “I don’t miss either Apple product. Not the least bit. In reflecting, I realize that the spell is broken. Without Apple Chairman Steve Jobs driving innovation or inspiring passion — the oft-called ‘reality distortion field’ — my Apple enthusiasm is gone. Perhaps it’s return to sanity.”

I should have connected the dots sooner, but often people don’t easily apply even basic math to emotional matters, because the nuances move swiftly on the surface with many slower currents and fast-churning eddies below. The ocean is an excellent analogy. Yesterday, in viewing Nate Mook’s slideshow of 20 products introduced by Jobs, and resurfacing emotions about the different launches,” Wilcox blathers insipidly. “I had an epiphany. I could see how much Jobs’ passion infected mine — his ability to inspire about what Apple products offered.”

You get the idea. Full article – Think Before You Click™here.

MacDailyNews Take: Seriously, Joe, if you’re this desperate for hits, you’re doing something wrong. Betanews, if this is intended to be satire, hire a better writer next time.


[Thanks to MacDailyNews Reader “Jimmy W.” for the heads up.]


  1. I doubt that Googlepussy ever had a MBA or an iPhone4. He hates Apple, and has always misinterpreted everything related to Apple for the worst. I know he’s not that stupid, so it’s clear he’s deliberately whoring.

  2. I don’t go to BetaNews anymore. Wilcox has left the game.

    ‘I don’t miss Joe Wilcox. Not the least bit. In reflecting, I realize that the spell is broken. Without Steve Jobs to drive Wilcox’ innovative writing my Wilcox enthusiasm is gone. Perhaps it’s a return to sanity.’

    Wilcox needs a new career.

    It is their editor who is lame and doesn’t realize Wilcox is a devoid of journalistic ability.

  3. Advanced degree recipient from Paul Thurrott’s School of Hit Whoring, Joe Wilcox doesn’t even have enough talent to provoke a response. The only cult Joe has just escaped from is one that operates in 3 rings.

    They want their floppy shoes back, you fucking tool.

  4. This planet is quite diverse, and I have no doubt there are people that enjoy the masochism of going from OS X back to MS Windows. After 26 years, MS has clung onto the same programmer-centric interface, old bug-rittled codes and void of any imagination. Inexplicably, some people actually like it,

    “Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won’t work. The special incantations you have to learn this time are the “slash q-zs” and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel––one that reads like a mystery to most people. They’re not going to learn slash q-z any more than they’re going to learn Morse code. That is what Macintosh is all about.” S.Jobs [Playboy, Feb. 1, 1985]

    Steve has moved from manning the helm to charting the courses Apple will take. Now, that he knows how to expertly navigate the rough waters, it’s time to chart a course to unseen horizons other companies fear to explore.

    Sláinte, Steve!

  5. This is the same Joe that wrote this:

    Apple’s rumored tablet computer cannot live up to the hype, which has reached almost ridiculous levels of rumor, speculation and anticipation. The rumored tablet will fall short of expectations, because they are simply too unrealistic. What surprises me most about the excitement and early analyst sales projections: No one is talking about addressable market.
    So I’ll assert what should be obvious to anyone thinking rationally and not emotionally: Tablet is a nowhere category. For all the hype about an Apple tablet , it is at best a niche product. The world doesn’t need an Apple tablet, no matter what the hype about rumored features or regardless of what actually releases (if anything).”

    1. Wow…what a maroon! Apparently everyone EXCEPT Wilcox saw the tidal wave that was coming. Just another dude who was putting all his chips in, hoping to be the guy who successfully predicted the long fabled “Apple flop product”. However, despite his utterly foolish words, he did get one thing right, although he didn’t even know it, at the time, nor did he intend it.

      “Tablet is a nowhere category.” This is correct, that is if you’re anyone BUT Apple, because if you’re RIM, Asus, Samsung, et. al… you may as well skip the tablet category altogether because Apple has the market cornered, convincingly. If you are one of those companies, or another that is not Apple, you’re tablet offering is simply going to be insufficient, inferior (despite having Flash), laughable, and such as HP has recently discovered; DOA. When you walk by the tablet category and say to yourself, “Hey, Apple can do it, maybe we can to!” do yourself a favor; remind yourself that it will not be as good, and keep on moving.

  6. That dude is warped. Purchased because Steve sold him and now Steve is only a chairman so decides to sell off his purchases… What a d_ck!

    I buy Apple products because they work damn well.

    Each machine or device has been designed beautifully from the inside and out. Functionality of software and hardware is super solid form. Also they are all intuitive, logical and easy to use. Plus, more importantly; each product has been extremely reliable. Yes, for many years and I have had several machines which I have pasted down to family members.

    And in addition, there is the security value of iOS and OSX. So, it is my simple and honest opinion that Apple products are indeed superior.

    Does that make me a Apple fan boy?
    If so, I am damn proud to be one.

  7. Thank god, one less dipshit using Apple products. It’s a shame there isn’t some kind of test the keep the riffraff out, but such is life.

    Wilcocks now joins the rest of the poverty-class cockroaches with their cheap plastic garbage PC’s and knockoff droid phones. Right where he belongs.

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