“I have a new theory about Apple. No, it’s really a reverse engineering of their larger mission, a unified theory of Apple that explains everything the company does,” Mike Elgan writes for Computerworld.
“Here it is: Apple’s mission is to replace old-and-busted content-consumption products and services with new-hotness Apple solutions,” Elgan writes. “The company is like a shark in the water, seeking out weak and wounded content-delivery systems.”
Elgan writes, “The Wall Street Journal reported on Friday that ‘people familiar with the matter’ say Apple is working on ‘new technology to deliver video to televisions” and may “launch a subscription TV service.’
“The article says that former Apple CEO and current Chairman Steve Jobs ‘often criticizes, in public and in private, the experience of watching TV as clumsy and bad for consumers” and says that the “existing system, where consumers get content from different cable and satellite providers that use different technologies, makes it difficult to innovate,'” Elgan writes. “Translation: ‘We are going to kill cable TV.'”
Read more in the full article here.
Apple working on new TV technology, say sources – August 26, 2011
Apple world’s most valuable company. Its next trick? TV – August 9, 2011
Analyst: Apple expected to launch 3 HDTV models by March 2012 – August 1, 2011
Analyst: Apple’s entrance into HDTV market could boost market cap by $100 billion – July 11, 2011