Massive glass Apple Retail Store instantly approved by Santa Monica planning board

“As we reported earlier, Apple plans to build a one-story building on the site of the defunct three-story Borders building on the Third Street Promenade that will have a glass ceiling/roof, and a front wall of glass,” Peggy Clifford reports for The Santa Monica Dispatch.

“As it does with all commercial projects, City staff prepared a detailed staff report on the Apple project (though it did not mention Apple and purported not to know who the actual builder was), complete with renderings, and, as it virtually always does, it concluded that the commission should approve the project and it should go forward,” Clifford reports. “Nothing surprising there. The surprise was that the staff put the projecton the Consent Calendar. I cannot remember any large, complex commercial project ever going on the Consent Calendar. Apple was the only item on last night’s Calendar. And, under the rules, the Consent Calendar is approved as a whole – unless someone wishes to pull at item for discussion.”

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Clifford reports, “And in that crucial blink, the commissioners approved the Consent Calendar (aka Apple Glass House), and that was that – except for a staff report on the redesign of the Project Case List, after which they adjourned.”

Proposal for Apple Store Third Street Promenade in Santa Monica, California
Rendering of proposed Apple Store Third Street Promenade in Santa Monica, California

Read more in the full article here.
 

[Attribution: MacRumors]

23 Comments

  1. Of course, it would be approved. Are any knuckleheads in the world going to turn down an Apple retail store. It automatically brings improvements in the neighborhood and likely raises neighborhood property value. Apple retail stores may also become an anchor for other stores.

        1. “Always clinging to God guns and the past.”

          You’ll be clinging to your momma’s skirt when the shit hits the fan, you whining, gutless little pansy.

    1. I’ve wondered for some time just what a Microsoft store actually sells. Apart from a few stacked boxes of software. Oh, and some game machines. I mean, MS don’t actually *make* anything, do they? Might just as well go to a CostCo or BetterBuy, or a Comet, Curries or PC World. You’ll see the same bunch of looky-likey laptop and desktop clones with no significant differences between them.
      Oh yeah, there might be a few dusty babyshit brown Zunes, but who in their right mind would want one of those?

  2. I gotta wonder if Apple is going to compensate all the workers for the higher than usual risk of skin cancer, the way that the LA County Fire Dept does for its lifeguards.

    “Come see our newest Apple Store where not only are the iPad2 Smart Covers made of leather, so is the sales staff”!

  3. Two observations:

    First, what’s with the “massive” take, MDN? The footprint of this store is no wider than many of the retail spaces on the Promenade, and it is single-story (Borders was multistory). Heck, it won’t even be the largest Apple store in the LA area (in floor area).

    Second, given Santa Monica’s frequently invoked nickname – the Socialist Republic of Santa Monica – the lack of red tape and delay on this project approval is a pleasure to behold.

  4. Ballmer and company will match that by building a MS Store to compete. MS will have it made completely from discarted aluminum soda cans. Glued together. Eco friendly because of the used cans. Entry way will be made entirely of spent nuclear rods welded together to form a door, another MS innovation for recycling. 😉

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