“Brooklyn certainly isn’t the Apple of Steve Jobs’ eye, and his latest snub has the borough’s biggest booster seeing red,” Rich Calder reports for The New York Post.
“‘I seriously just don’t get it,’ Borough President Marty Markowitz said today, after officials announced that an upscale restaurant would anchor new retail coming to the Municipal Building in Downtown Brooklyn — instead of the Apple store he had been seeking,” Calder reports. “He said the computer giant and its CEO ‘won’t reach the big-time until Apple finally opens a store’ in Brooklyn.”
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“Apple has four stores in Manhattan, one on Staten Island, and three in Long Island,” Calder reports. “Markowitz has been calling on Apple to open its first Brooklyn store for five years. An Apple spokeswoman confirmed the company has no current plans to open a Brooklyn store.”
Read more in the full article here.
MacDailyNews Take: It’s Brooklyn, Marty. That’s why.
(Just kidding, Brooklynites. We love ya!)
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Related articles:
Brooklyn boosters try to lure Apple Inc. – August 13, 2010
Borough President Markowitz loves his iPad – now he wants a Brooklyn Apple Store – April 26, 2010
I can see how the old New York stereotypes are still alive and well.
Out of 182 U.S. cities with populations of more than 100,000, New York City ranked 136th by crime rate. This data is from 2009, and the rates continued to drop since then.
Today, New York is one of the safest cities in America, and certainly the safest large city. It has been so for the past 10 years.
store location is not about race or income level, although some will always find a way to bring it into the conversation and some will always try to defend it.
store location is about showcasing apple as a lifestyle. it is real hard to do that in a seedy area, even one that is is perpetual redevelopment. apple’s retail access strategy includes retail partners (small dog is mentioned in a post), big boxes (wally world, best buy, target), ecommerce (apple, amazon), etc. apple certainly makes their products available to anyone who wants them (and can afford them). so it is not about depriving access to anyone. i live 2.5 hours from the closest apple store, but have no trouble finding and buying apple products.
so the complaint from an executive of a city is really why can’t apple help the image of our city by putting a store here? when everything is peeled away, that’s all it is. it is not apple’s business to do that. make your city a place that apple will want to be at and they will come. take the responsibility and the positive steps to do that, no matter how long it takes. understand why apple puts stores where they do. once you do that, maybe you’ll realize one will never come. get over it and move on, but don’t lose sight of improving your city.
one last dig: where are all the people who complain about how crummy apple treats their retail employees and how little they are paid? let’s get some balance here! just kidding, if they would hire me, i’d work there for nothing.
Try the Microsoft Store.
“…the computer giant and its CEO ‘won’t reach the big-time
until Apple finally opens a store’ in Brooklyn…”
Marty Markowitz is rather full of himself.
why hasn’t someone just gone in and built a nice store that caters to apple products? The could probably do quite well, and not be restricted to the exact Apple store prototype. It is very possible that someone other than apple could create a good experience for the apple fanatic almost in any community. I would sometimes prefer an alternative to the apple store just to avoid the claustrophobia. Even early in the morning in the middle of the week.
You mean like Best Buy? Works for me. I just bought a full sized Apple Keyboard there yesterday. It sure beat driving 15 miles to the Apple store at the mall.
One caveat – I did get THE LAST Apple keyboard they had–at least on the shelf.
Most of you here know nothing about NYC or Brooklyn.
http://brooklynproperties.com/featured.htm
That’s what I’ve been trying to say. Brooklyn has plenty of quite affluent neighbourhoods, as well as shopping areas that host stores such as Pottery Barn, Crate & Barrel, Williams Sonoma, Ethan Alen etc. The DUMBO area (Down Under Manhattan Bridge Overpass) isn’t much different from the part of 5th Avenue near the Plaza hotel in Manhattan.
The point is, whatever the reasons Apple has for not yet being in Brooklyn, it is NOT for the lack of prospective foot traffic, sales volume, trendy neighbourhoods or attractive clientele. More likely, it is for the lack of suitable space, which would mean it will soon be remedied.
One has to be amazed how it has become so desirable to have Apple store in your town that even a borough president (or, what would otherwise be a mayor elsewhere in the country) publicly begs for one in his constituency!
the problem with Brooklyn is that everyone is so spread out and it is not like putting an Apple store on the G Train line is going to solve the problem. When people from different parts of Brooklyn – like Dumbo, Park Slop and Greenpoint want to meet up, they just meet in Manhattan because it’s easy to hop on the various subways and meet up there.
Maybe these damn hipsters will stop moving to Brooklyn now!!!
Apple really needs more of a presence in Fargo, ND. It would be a great spot for an Apple Store.
next thing he’ll be asking Steve for is free WiFi.
NO! SLEEP! till BROOKLYN! Come on Steve give those ash holes a store
Why isn’t he insisting on a Microsoft store?!?!?
Marty Markowitz must be bias against Windows users.