A eulogy for Google+

“It may not be dead, and it’s entirely possible I’m shoveling dirt on something that’s still writhing around, promising me it is in fact the next big thing, but I’m now deaf to its cries. Google Plus is a failure no matter what the numbers may say,” Paul Tassi writes for Forbes.

“25 million users in barely a month is nothing to sneeze at. Google Plus holds the honor of being one of the fastest growing websites in history, and these early numbers had analysts screaming that Facebook would be all but dead in a few more months,” Tassi writes. “But today I click on my newsfeed and see tumbleweed blowing through the barren, blank page. It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked in this new part of town. One simple click takes me back to Facebook, and my wall is flooded with updates and pictures from 400+ friends. This just isn’t a contest, and it never will be.”

Tassi writes, “To know why G+ has failed, we must first look at how Facebook succeeded.”

Read more in the full article here.

MacDailyNews Take: Premature.


[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Yeah, that’s me. I was full of enthusiasm for Google+, dreaming of getting an invitation by my birthday. Then I got one, and I discovered that all the privacy settings are default to the most public – just like Facebook’s behavior, i.e. no promise of a more secure, privacy-respecting site. Then Google dropped the clanger and started deleting accounts, including some people’s gmail accounts, without telling them. Sure, they wisened up after the outcry, but consider the arrogance of the people behind Google+ that they think they can just delete gmail accounts because we didn’t meet the conditions of some EULA that we hardly read when we clicked to agree. And then I discovered some privacy settings that don’t change when you make changes to it. I had it. I’ve got 400+ people in my Facebook account, and I’m happy to share my feeds with all of them.

  2. Both claims are premature and unsupported – the demise of Facebook or the failure of G+. Every new thing has to start at ground zero and build up a critical mass. Certainly G+ has a bigger hurdle that most given the hundreds of millions of Facebook users, but that does not mean that their failure is certain, or even likely.

    If you consider Apple’s success with the iPod, iPhone, and iPad, it is clear that each one started in a relatively modest fashion and only gradually reached a critical mass that drove widespread adoption. Ironically, now that they are so dominant in their respective categories, all of the analysts seem to feel that their only course is down.

    Analysts as a whole are very poor at predicting trends. Otherwise they would be independently wealthy through the application of their prognostication skills and employing others to work for them.

    1. I’ll go out on a limb and say that G- won’t be a total flop – Google will park billions behind it to ensure its survival even if it makes no money at all. But I’ll also say that G- won’t be displacing FaceBook any time soon. In fact they will foreshadow the demise of social in short order because the next new thing will come down the turnpike to consign them to a fate similar to MySpace. G- will, however, remain in beta phase for the foreseeable future.

  3. If you read the article, check out the comments. The author was raked over the coals. Every comment posted takes him to task for writing a crap article.


  4. Im no fan of Faceliftbook, but sure I will switch all my private data over to the company who’s proven it can be trusted.

    After all, Google has already all my emails, web searches, geo locations…. Why not surrender all the rest of my private data and be done with it.

    These circles look more attractive every day!

    1. Don’t forget financial data. If you’ve ever used Google Checkout, you’ve foolishly agreed to their super probing, all of your transaction/ financial details sold to multiple third parties, and all your subsequent web history flagged for detailed combing.

  5. I wish something better would happen. Facebook is starting to look like MySpace, but in a worse way… so many businesses are encouraging me to “Like Us On Facebook!!” it’s becoming just another advertising vector.

    1. Vector? I’m afraid you lost points for the overly pretentious description of ‘ad space’.

      Also, are you new to the web? Most businesses had a presence here long before social media websites and profile pages. If anything, Facebook infringes on their established turf.

      The web belongs to (in this order)
      1. Pornographers
      2. Advertisers (non-porn)
      3. Cat people
      4. Virgins
      5. Nerds
      6. Geeks
      7. 15 year old girls (and 40’ish men pretending to be girls)
      8. Your Mom
      9. Network Admins
      10. You and the rest of us (though I personally straddle #1 & #6 and every other Tuesday #8).

  6. Furthermore, you have to understand that NORMAL PEOPLE (not the cast of This Week in Google) actually have NO PROBLEMS with Facebook, I can talk to everyone I know, add new friends, video chat, bla bla bla. Facebook is actually really really really good. G+ has nothing, and basically prided itself on being ‘a place for people who hate Facebook’.. so neurotic nerds.. Imagine that, a Social Network founded on the principle of hating people…

  7. Google is pretty sweet. Bunch o’ peeps here just mad because Google made Android. Let’s not forget that this Google thing is still in beta mode. Get mad at social networking all you want, but ask yourself, which OS will literaly integrate Twitter in itself?

      1. His point was that an OS that has sold over 100 units without BOGOs, has the largest app and only ecosystem that people are actually willing to spend money on in this economic climate is about to integrate Twitter.

        *hint: it’s iOS

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