“Magazine publisher Condé Nast reports that The New Yorker‘s iPad version now has 100,000 readers, including about 20,000 people who have subscribed for $59.99 per year,” Jon Mitchell reports for ReadWriteWeb. “In addition, ‘several thousand’ people buy single weekly issues for $4.99.”
“The New Yorker‘s success on the iPad makes sense on multiple levels,” Mitchell reports. “Its rich illustrations and long-form content fit both the iPad’s laid-back, hands-on use case and its target audience. But the app also fits into a successful and growing category of reading apps that clear out all the clutter and just focus on the reading.”
Mitchell reports, “As publishers of other high-profile magazine apps see interest waning, a successful genre of iPad magazine may finally be emerging.”
Read more in the full article here.