“Apple may have already won the tablet wars,” Lance Ulanoff reports for PC Magazine. “Yesterday, before Apple announced it had sold another 9.4 million iPads, to bring the total up to somewhere near 37 million , I saw an eye-opening chart from research firm the Yankee Group [see below] that put the growing tablet market in the starkest terms imaginable.”
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“Though it says ‘Thousands’ of units, it really represents millions. As the bars show, the market is growing fast and sales of tablets appear to double in 2012,” Ulanoff reports. “Keep in mind that this is all tablets, not just iPads. There’s another healthy growth year in 2013, but by 2015, the growth has all but flattened out.”
“Carl Howe, Director for Anywhere Consumer Research at the Yankee Group, explained to me that the tablet market is set to mature at an unprecedented rate. By maturity, we mean market saturation. Everyone who might buy a tablet, in the U.S. at least, has one by 2015, and then it’s an upgrade and replacement market,” Ulanoff reports. “If Apple sold 15 million iPads in 2010 and total tablet sales were estimated by IDC as 18 million, how much of an impact are any of these tablets actually making?”
Ulanoff reports, “Apple’s commanding lead in the tablet space is turning into something else: an almost insurmountable mountain that no other can climb.”
Much more in the full article here.
MacDailyNews Take: Not much of a war. More like an overwhelming invasion by a vastly superior force.
tablets. Let’s call it what it really is: The iPad market.
Plus, the more Apple products in people’s hands, the more they inclined to buy Apple products going forward. That’s even more good news for Mac, iPhone, iPod, and whatever Apple dreams up next.
[Thanks to MacDailyNews Reader “B.T. Laurich” for the heads up.]
Apple iPad adoption rate fastest ever, passing DVD player – October 4, 2010