LG cuts phone targets by 24% as its smartphones struggle

“LG at a media briefing drastically lowered its cellphone targets as its smartphone sales failed to break through. Its overall target for cellphones in 2011 was dropping 24 percent from 150 million down to just 114 million. Smartphone aims were also going down even as they became more important, dropping a fifth from 30 million to 24 million,” Electronista reports.

“The company had sold 50 million phones in the first half of the year, 10 million of which were smartphones,” Electronista reports. “When it reports results this month, LG is expected to post its fifth quarterly loss in a row with the losses blamed mostly on its slumping phone business.”

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Electronista reports, “LG has often been considered second to Samsung and has had a brand reputation to overcome.The share drop is likely to play into the hands of not just Samsung but Apple, which already ships more smartphones than LG and might come closer to its overall cellphone targets as well.”

http://www.electronista.com/articles/11/07/07/lg.phone.targets.for.2011.drop.by.steep.36m/

11 Comments

  1. Strange, I sent this story in at around 8am. Anyhow, the story also stated that they were delaying intro of their tablet into the Korean market due to the intro of the iPad2.

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